• Contest Type

    Naming/Company Name

  • Title of the Project

    Name for a Home Organization Service

  • What is your Business/ Brand about?

    Hourly service for optimizing domestic life

  • Want a .com URL?

    No, I am only looking for a name, not a URL

  • Acceptable Domain Extensions

    .com,.me,.net

  • Type of Business

    1. Home Services - Home Organization
    2. Agency - Consulting Agency

  • Tell us about your customers

    Wealthy suburbanites but also young and emerging professionals

  • Additional Details

    This service is offered by a single owner/operator but may grow locally in the future. She'll organize, decorate, sell unwanted items, install a closet, manage a move, or otherwise help with household management but she'll also leverage her psychology degree, business experience, and tech savvy to automate and simplify domestic life - creating a more functionally elegant home. I like the concept of Elegance because as wikipedia defines it: Elegance is beauty that shows unusual effectiveness and simplicity. There is an opportunity to make her target demographic feel that their "beautiful" home lacks the "effectiveness"/efficiency and functional simplicity that it needs to fulfill the concept of elegance. We are located in the deep south so Elegance is something the target demographic takes very seriously. As a differentiator from our competition, we aren't looking for anything cutesy or "house-wifey", we'd prefer to see serious entries that take domesticity seriously. I've found the turn of the century concepts of Taylorism, the Frankfurt Kitchen, Home Economics, and Lillian Gillbreth useful.

  • Names We Don't Like

    no use of the word "grace"

  • Unique aspects about the business or brand

    1. "Flatter" offering, simple hourly rate with menu of services and expected hours to complete
    2. No-nonsense, hyper-organizer sole operator/proprietor with a degree in psychology
    3. Large social media presence with long-form articles and advice on website

  • Maximum number of letters

    I don't have a preference

  • Maximum number of words

    Two Words

  • Preferred Type of Name

    1. Real Word (Apple, Amazon, Adobe)
    2. Misspelled (Flickr, Digg, del.icio.us)
    3. Made Up (Meebo, Praxo, Zumba)
    4. Phrases (Stumbleupon, SimplyHired, Park’n’Ride)

Questions?

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