Creative & Unique Business Name Ideas

1000s of name ideas for your inspiration

You’ve got the best idea since sliced bread. Now you need the perfect name for your business, brand, product or website. This process is certainly not easy! We have curated over 5000 business name ideas for your inspiration. Use our collection of winning names to springboard your own unique ideas.

Learn How Squadhelp Works

Name Ideas - For Your Inspiration

This collection of great business name ideas was created by our community of over 75,000 creative naming experts. Whether you are launching a startup, rebranding, or naming a product, you need a catchy business name that speaks volumes to your audience and your company. Get inspired by browsing this collection of names, or launch your own naming contest to start generating catchy business name ideas from our global creatives

5 Styles of

Effective Names

When coming up with a name for your startup, rebrand, product, or just about anything else, it’s always very difficult to determine exactly where to start. We believe that the first step in creating a great brand name is defining the underlying tone of your brand -- aligning your brand with your audience and your strategic plan.

Pragmatic Names

Pragmatic Names, especially of the descriptive style, are very popular, as many people believe that they help reduce marketing costs by explaining your offer or value right in the name. Examples of Pragmatic Names are PayPal, PlanetFitness, Netflix.

Modern Names

Modern Names sounds different and fresh. In this way, they drive interest and even excitement. Modern Names are very popular with tech startups as well as fashion brands. Some examples of Modern Names are Hulu, Shopify, and Zara.

Emotional Names

Leading with emotion can be a great brand strategy. Emotions are a powerful way to rapidly connect. Strong emotions can also aid in memory and brand recall. Greenpeace and Triumph Motorcycles are great examples of Emotional Names.

Classic Names

Classic Names are timeless and preeminent. By aligning your brand with companies that have already built a brand tone that you’d like to emulate, you can springboard your success. Often times, you’ll find classic names take on different forms from industry to industry. For example, The Vanguard Group and L'Oréal are both classic brands, the former in the finance space, the latter in cosmetics/skincare.

Clever Names

Clever Names allow you to build fun and playful brands. Fun names to be overtly humorous (Squatty Potty), they can sounds cute (Piggly Wiggly), or they can be unexpected (Drank Elephant) or childlike imagery(Cat & Jack).

Name Ideas - For Sale

These name ideas have been curated by Squadhelp's team of branding experts. All names come with a complimentary logo design, as well as Trademark research.

Essential Tips For Naming A Business

After naming over 20,000 companies, we have put together these tips that can help you name your business.

A Name is a Strategic Tool

Think of your brand name as more than just a word that identifies your brand. Your brand name is actually a tool that can help propel you to success. Make sure it sets a solid foundation for your brand to build on. It should capture what sets you apart, a tool only your unique brand can interact with, because it was made to fit your brand..


Resonate with Audience

Your business name is the first point of connection between you and your audience. Make sure that your business name resonates with your audience’s values, needs, and expectations. This will help them remember your business name, pass it along to others, and maintain a positive brand association in their minds.

Make it Remarkable

Your brand name should be memorable and captivating. You can do this by coming up with interesting sound combinations using poetic techniques, using intriguing references or metaphors, or tying yourself to impactful visuals. A remarkable brand name helps you move your business forward because people are more likely to return to a remarkable brand and pass along a remarkable name.

Easy to Spell

When coming up with a business name, make sure that your name is easy to spell. When people hear it aloud, they should know how to write it down. Even intentional misspellings should be simple and intuitive. Otherwise, you risk confusing customers and losing out on their business when they cannot find out more online after hearing about your brand.

Easy to Hear

If you were in a crowded bar with a friend telling them about your new business, and you shared the name “Egg Sport,” would they hear “Export,” or maybe even “Expert?” Your name should not have to be repeated a few times and then spelled out to be shared. This discourages word-of-mouth referrals, which are a valuable tool that help drive your business to success!

Need Help With A Name?

At Squadhelp, we offer two great options to come up with a great name for your business or brand.

Launch a Naming Contest

Work with our community of 75,000+ creatives and get hundreds of ideas.

See How Contests Work

Explore Names For Sale

Explore our premium collection of domain names curated by branding experts. All names include a complimentary Logo Design

Explore Names For Sale

The Best Name Ideas By Industry

Explore hundreds of name ideas for different industries, created by our Naming community.

Ready to get started? Launch a contest and start receiving submissions instantly.