Business Name Ideas

Choosing the right business name can feel overwhelming and without proper direction, it’s difficult to know if the names you’ve narrowed down are brilliant or terrible. When considering a business name, there are a few simple rules we implement: Contextual, Appealing, Remarkable, and Evocative.

By creating a name that follows these guidelines, choosing a powerful, memorable name can be the deciding factor between success and failure. Avoid difficult to pronounce, neutral, obscure, and names that are already taken. And lastly, utilize Squadhelp’s additional validation services -- Audience testing and Trademark Validation -- to truly understand whether your names are remarkable or not.

Absolutely! Our Premium Marketplace offers thousands of curated, ready to purchase names.

With multiple filtering options, you can narrow your search down by industry, keywords, big ideas/emotions, price range, and more.

The best way to protect your new business name is to Trademark it via trademark reports and trademark filing. By running a trademark validation report, you can understand how ‘safe’ a name is, companies with similar names and/or similar trademarks, and more. Filing your name within your jurisdiction is the first step.

Squadhelp has connections with a trademark attorney team that can walk you through the trademark filing process step by step.

Absolutely! A tagline (along with a logo) can help capture the essence of your brand vision and help pull everything together.

Together, these three elements help create your brand's identity and getting your message across to your target audience. Learn more about our tagline services here.

When considering a rebrand, it’s important to understand that rebranding is a difficult process that takes time and plenty of resources.

However, it can be a good decision if your brand name is limiting, doesn’t make sense, or you’re moving in a different direction altogether. Whatever the case, a rebrand isn’t always necessary, but can be an essential change if required.

When naming a business, it’s important to go about it the right way. Start by focusing on the big ideas behind your business, whether that’s innovation, adventure, independence, or anything else that matters to your brand.

Think of your value proposition -- a short, one to two sentence that really captures and summarizes your business and why people should care. Lastly, consider a brand tone you want to encompass.

Perhaps you want to be perceived as a fun and playful brand, or offer a more prestigious and preeminent feel. Whatever your tone is, make sure it sets the foundation of how your brand is perceived.

The first step you should take when designing your logo is understanding the essence of your brand. How do you want to be perceived? If your brand is more friendly and welcoming, perhaps a light, bright, and cheery logo makes more sense for you. Or, perhaps your business is within the financial industry and you want a professional, clean, and simple logo to tie everything together.

Whichever path you choose, make sure your logo design aligns with your brand voice and what your brand stands for.