Name Ideas By Industry
A collection of winning names from our past Naming Contests, as well as names for sale in our Marketplace
5 Styles of Effective Names
When coming up with a name for your startup, rebrand, product, or just about anything else, it’s always very difficult to determine exactly where to start. We believe that the first step in creating a great brand name is defining the underlying tone of your brand -- aligning your brand with your audience and your strategic plan.
Pragmatic Names, especially of the descriptive style, are very popular, as many people believe that they help reduce marketing costs by explaining your offer or value right in the name. Examples of Pragmatic Names are PayPal, PlanetFitness, Netflix.
Modern Names sounds different and fresh. In this way, they drive interest and even excitement. Modern Names are very popular with tech startups as well as fashion brands. Some examples of Modern Names are Hulu, Shopify, and Zara.
Leading with emotion can be a great brand strategy. Emotions are a powerful way to rapidly connect. Strong emotions can also aid in memory and brand recall. Greenpeace and Triumph Motorcycles are great examples of Emotional Names.
Clever Names allow you to build fun and playful brands. Fun names to be overtly humorous (Squatty Potty), they can sounds cute (Piggly Wiggly), or they can be unexpected (Drank Elephant) or childlike imagery(Cat & Jack).
Classic Names are timeless and preeminent. By aligning your brand with companies that have already built a brand tone that you’d like to emulate, you can springboard your success. Often times, you’ll find classic names take on different forms from industry to industry. For example, The Vanguard Group and L'Oréal are both classic brands, the former in the finance space, the latter in cosmetics/skincare.
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