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Name Ideas By Industry
5 Styles of Effective Names
When coming up with a name for your startup, rebrand, product, or just about anything else, it’s always very difficult to determine exactly where to start. We believe that the first step in creating a great brand name is defining the underlying tone of your brand -- aligning your brand with your audience and your strategic plan.
Pragmatic Names
Pragmatic Names, especially of the descriptive style, are very popular, as many people believe that they help reduce marketing costs by explaining your offer or value right in the name. Examples of Pragmatic Names are PayPal, PlanetFitness, Netflix.
Modern Names
Modern Names sounds different and fresh. In this way, they drive interest and even excitement. Modern Names are very popular with tech startups as well as fashion brands. Some examples of Modern Names are Hulu, Shopify, and Zara.
Emotional Names
Leading with emotion can be a great brand strategy. Emotions are a powerful way to rapidly connect. Strong emotions can also aid in memory and brand recall. Greenpeace and Triumph Motorcycles are great examples of Emotional Names.
Clever Names
Clever Names allow you to build fun and playful brands. Fun names to be overtly humorous (Squatty Potty), they can sounds cute (Piggly Wiggly), or they can be unexpected (Drank Elephant) or childlike imagery(Cat & Jack).
Classic Names
Classic Names are timeless and preeminent. By aligning your brand with companies that have already built a brand tone that you’d like to emulate, you can springboard your success. Often times, you’ll find classic names take on different forms from industry to industry. For example, The Vanguard Group and L'Oréal are both classic brands, the former in the finance space, the latter in cosmetics/skincare.
Two options to come up with a great name for your brand
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Work with hundreds of creative experts to get custom name suggestions for your business or brand.
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Our branding team has curated thousands of pre-made names that you can purchase instantly. All names include a matching URL and a complimentary Logo Design
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Start A Contest
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Our branding community stands 100,000+ strong.
140+ Industries supported across more
than
85 countries
– and counting.
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Pay a Fraction of cost vs hiring an agency
For as low as $199, our naming contests and marketplace allow you to get an amazing brand quickly and affordably.
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If you are not satisfied receive
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Complimentary extension of your contest timeline.
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Complimentary consultation with a Squadhelp branding consultant.
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Apply your contest award toward the purchase of any premium name from our Marketplace.
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