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Key Marketplace Insights from Squadhelp

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Insights and data to help domain investors make better decisions to build their brandable domain portfolio. There’s no question that we’re living in precarious times. The impact of coronavirus on the market has many domain investors re-evaluating their portfolio strategy. During these times, data and insights are more important than ever. Therefore, we have decided to publish several key data...

Top Phrases Business Names – Branding Expert Picks

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Picking the perfect business name is no easy feat. It can be especially difficult to find one that accurately reflects what your business does, while still being engaging and memorable enough that it sticks in people’s minds. If you are finding it hard to sum your company up into one, catchy word, see if you can do it in a phrase! Have some fun with it and try to create a collection of words that...

How to Find a Business Name

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Business names aren’t always easy to find. For some lucky few, a name might appear like an epiphany and you’ll just know that it was meant to be. For most people though, the task is challenging, potentially tedious, and often frustrating.  We don’t want the excitement of your new business venture to be ruined by the struggle to find the perfect business name, so we’re here to help! Our...

Top Compound Business Names – Branding Expert Picks

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Compound names are a popular choice when it comes to business and have proven to be very effective. Essentially, a compound name is the combination of two words, squished together to create one new, catchy brand name. A great example of this is SnapChat. The brand name brings together two ideas that are at the core of the company’s operation – images (snap) and socializing (chat). We get the gist...

Our Guide to Product Naming

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You’ve worked hard to find and develop the perfect product, now you want to find a name that does it justice. The process of finding the perfect name can be difficult and daunting, but the good news is that it is possible.  Our guide to product naming provides you with tips and techniques that you can use to find the perfect name for your product. How to name a product There’s no right or...

3 Techniques for Naming A Business

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You’ve got your business idea, a vision for your branding and even a plan to get things started. Everything seems to be coming together until you realize that you don’t have a name. Before you know it, you’ll be down a rabbit hole of research and brainstorming, hoping that you’ll somehow stumble across the perfect name for your new endeavor.  For many people, this perfect name remains out of...

Misspelled Business Name Ideas – Branding Expert Picks

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One of the keys to picking your brand name is making sure that it stands out against the competition. A great way to do this is to purposely misspell your brand name.  This gives your name an edge and an ability to catch potential customers’ eyes when they’re researching your brand.  So take a look at these misspelled business names handpicked by our branding experts:  1. Lyft 2...

How to Write a Value Proposition

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A value proposition is a vital component of a brand’s marketing toolbox. Without an effective one, it can be difficult to convince consumers that your company is worth doing business with. This is why it is absolutely critical that you invest the time and resources necessary to get your value proposition right.  What is a value proposition? A value proposition is a collection of key ideas...

Positive Branding in a Mixed-Up World

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Establishing a positive brand has never been more important. In a world where the only certainty is rapid change, people are seeking comfort from whatever means possible.   What is positive branding? As the name suggests, positive branding is all about having a positive reputation. It is when a brand triggers positive thoughts and feelings, demonstrating that the company is perceived in a good...

Top Real Word Business Names – Branding Expert Picks

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Business owners rack their brains for months trying to come up with a catchy and effective business name. They brainstorm industry keywords, search for emotionally resonant phrases, and labor over various combinations of these words to create something modern-sounding and competitive.  But what about something much simpler?  Naming your company with a real word is a bold move that...

Insights from 20,000+ Naming and Branding Projects

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