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The Oedipal Complexes in Brand Naming

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When you’re trying to generate business names, you may feel like all the names that you consider “good names” are taken.   This is because the most obvious names have already been taken!  Over 50 million new businesses start up each year. Coming up with a name that will help your business stand out is a challenge. One mistake you should not make is coveting the names of your...

For the 2nd Time, Squadhelp.com Appears on the Inc. 500, Ranking No. 274

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Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000  Chicago, August 14, 2019 – Inc. magazine today revealed that Squadhelp.com is No. 274 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s...

Emotionally Preparing Yourself for Trademark Conflicts

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Emotionally Prepping for TM conflict

Sometimes you fall in love with a business name. You’re head over heels and ready to rush off into the sunset with this great brand name idea… And then you find out it’s taken! Running into trademark conflicts is actually quite common when naming a business. Unfortunately, the truth is that in today’s competitive business world, with hundreds of thousands of businesses started every year, most...

45 Awesome Fitness Brand Name Ideas

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Naming a business is all about giving off a great first impression. You need to resonate with your audiences, stand out, and show people what’s different about your business. When you are coming up with a name for a fitness company, you need a name that embodies what values your company holds. Check out this list of names for a fitness brand. These fitness contest-winning, hand-picked unique...

How to Get Around Pricey Domains with Fun, Memorable Domain Phrases

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domain phrases

This post first appeared on Lemonstand.com Domains are a precious, finite resource. In today’s competitive realm of business naming, it can be difficult to find a domain for your business name that is available. In most cases, the exact match for your domain will not be available. Even Tesla used the URL TeslaMotors.com for a few years before purchasing Tesla.com. When starting a business, you...

48 Unique Creative Names for Real Estate Businesses

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Naming a business is all about giving off a great first impression. You need to resonate with your audiences, stand out, and show people what’s different about your business. When you are coming up with a name for a real estate company, you need a name that embodies what values your company holds. Check out this list of names for a real estate company. These real estate business name ideas will...

How to Come Up With a Brand Name That Tells a Story

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how to tell a story with a brand

This article was first published on LucidPress.com Fundamentally, stories are about connection. They offer universals for everyone to relate to, and they establish common experiences between people. In business, storytelling can be a powerful tool, especially when it comes to branding. But what if we told you that you can also use your brand name to tell a story? Applying stories to your business...

Brand Name Creation: How Häagen-Dazs Created Brand Mythos

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Häagen-Dazs. Upon hearing the name, customers are transported to a quaint little village in denmark where ice cream is crafted by hand in an adorable store on a street lined with candy-colored buildings. It probably looks a little something like this in your head, no? But what does Häagen-Dazs actually mean? It has to mean something in Danish? Dutch? Swedish? General Scandinavian? No? What about...

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