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How to Find a Business Name


Business names aren’t always easy to find. For some lucky few, a name might appear like an epiphany and you’ll just know that it was meant to be. For most people though, the task is challenging, potentially tedious, and often frustrating.  We don’t want the excitement of your new business venture to be ruined by the struggle to find the perfect business name, so we’re here to help! Our...

Top Compound Business Names – Branding Expert Picks


Compound names are a popular choice when it comes to business and have proven to be very effective. Essentially, a compound name is the combination of two words, squished together to create one new, catchy brand name. A great example of this is SnapChat. The brand name brings together two ideas that are at the core of the company’s operation – images (snap) and socializing (chat). We get the gist...

Our Guide to Product Naming


You’ve worked hard to find and develop the perfect product, now you want to find a name that does it justice. The process of finding the perfect name can be difficult and daunting, but the good news is that it is possible.  Our guide to product naming provides you with tips and techniques that you can use to find the perfect name for your product. How to name a product There’s no right or...

3 Techniques for Naming A Business


You’ve got your business idea, a vision for your branding and even a plan to get things started. Everything seems to be coming together until you realize that you don’t have a name. Before you know it, you’ll be down a rabbit hole of research and brainstorming, hoping that you’ll somehow stumble across the perfect name for your new endeavor.  For many people, this perfect name remains out of...

Misspelled Business Name Ideas – Branding Expert Picks


One of the keys to picking your brand name is making sure that it stands out against the competition. A great way to do this is to purposely misspell your brand name.  This gives your name an edge and an ability to catch potential customers’ eyes when they’re researching your brand.  So take a look at these misspelled business names handpicked by our branding experts:  1. Lyft 2...

How to Write a Value Proposition


A value proposition is a vital component of a brand’s marketing toolbox. Without an effective one, it can be difficult to convince consumers that your company is worth doing business with. This is why it is absolutely critical that you invest the time and resources necessary to get your value proposition right.  What is a value proposition? A value proposition is a collection of key ideas...

Positive Branding in a Mixed-Up World


Establishing a positive brand has never been more important. In a world where the only certainty is rapid change, people are seeking comfort from whatever means possible.   What is positive branding? As the name suggests, positive branding is all about having a positive reputation. It is when a brand triggers positive thoughts and feelings, demonstrating that the company is perceived in a good...

Top Real Word Business Names – Branding Expert Picks


Business owners rack their brains for months trying to come up with a catchy and effective business name. They brainstorm industry keywords, search for emotionally resonant phrases, and labor over various combinations of these words to create something modern-sounding and competitive.  But what about something much simpler?  Naming your company with a real word is a bold move that...

Squadhelp Has the World’s Most Powerful Name Generator


Even if you think you know how to do it, sitting down and coming up with brand names can be frustratingly difficult. None of your ideas are clicking, even after you’ve outlined the values and imagery behind your brand. You’re racking your brain trying to draft ideas, but for whatever reason, you just can’t seem to make any significant process. If you find yourself stuck or are looking for...

Avoid these devastating Technical mistakes when naming your business or brand


When creating name ideas for a business or brand, the most important focus is always to create a relevant name with strong meaning and positive associations. Whether the name is descriptive (PayPal, Science Comics, Noodles & Company) or subtle (Tinder, Apple, GreenPeace, Red Bull) a great name sets up your brand positioning.  However, in your search for a powerful name, don’t...

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