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How To Create The Perfect Name For Your Company


So you’ve started a business, and sure enough, it didn’t take you long to realize that just like how people can be competitive, businesses too are very competitive. And in this competition of businesses, in this struggle for clients and market share, branding is the name of the game. Think of it as a chain reaction. For your business to outperform its competition and take the crown in its...

Top Poetic Business Names – Branding Expert Picks


“Poetry is ordinary language raised to the Nth power. Poetry is boned with ideas, nerved and blooded with emotions, all held together by the delicate, tough skin of words.” — Paul Engl Words are powerful. They’re perhaps the most powerful force available to mankind. Words have the ability, not just to create beautiful moments, but also to destroy them. And although it may not look like it, the...

Research: Brand Positioning, Trust vs Innovation


Problem Entrepreneurs, Brand Managers, and Product leaders too often choose the wrong brand positioning for the new venture or rebrand Survey Summary Number of Responses: 301 Who we targeted: A general panel within the United States Age: 25-65 Gender: Men 171 Responses / Women 130 Responses Channel: Third Party Online Research Tool Survey Question: Would you be more interested in working with a...

5 Simple Steps to Starting and Naming A Business


We can all agree by now that telling anyone the benefits of starting a business can be likened to the physical equivalent of flogging a dead horse, but that doesn’t mean that there aren’t useful bits of information that could give your brand that solid footing, that strong first breath it needs. Starting a business on solid grounds, like a strong brand and a focused marketing strategy to push...

What’s One Resource or Publication That Has Led You to Become a Better Domain Investor?


Recently, we reached out to the community to create a high-quality list of resources to use to become a better domain investor. Below, we have included some of the most popular and effective sites from some of the best and brightest minds… You. @DomainSherpa @BrandableInsidr @NamePros @DNGeek @DNAcademy @squadhelp— namox (@namox_v) February 17, 2021 For a beginner I prefer to read ;...

Top This & That Business Names – Branding Expert Picks


Two great minds are always better than one, and sometimes, so are two great brand names. This & That brand names are an exciting tool entrepreneurs can use when communicating their values.  For one, This & That brand names allow entrepreneurs to generate names that complement each other, create more branding possibilities, and lend your business a distinctive brand name and identity...

5 Easy Steps To Help You Prepare For Your Naming Project


Creating the perfect name for a product, or business, is so intense that most entrepreneurs get so caught up in trying to generate a perfect name that they skip some crucial steps in preparation. Trust us, when it comes to naming, you can’t afford to have words fail you. Why? For one, words—a brand’s name—is one thing that doesn’t just define your business but shapes its destiny and the success...

Top Visual Business Names – Branding Expert Picks


By now, it shouldn’t surprise you that the world is filled with millions of businesses. The Kauffman Index estimates that 543,000 new businesses are started monthly. This goes to show that by the end of the year, over 6.5 million businesses would’ve joined the 200 million businesses already in existence. Thanks to this influx, your business’s ability to attract the attention of customers—an...

Tell us why you became a domain investor in 10 words or less.


We recently went to Twitter and posed a challenge to our community: Tell us why you became a domain investor in 10 words or less. Over 30 responses later, here are some noteworthy comments: a domain like an idea can change the world— Tauseef (@TLDjournal) February 5, 2021 Because I wanted to be my own boss.— namox (@namox_v) February 5, 2021 low investment, ridiculous returns.—...

Top Metaphorical Business Names – Branding Expert Picks


Before we delve in and explore what makes metaphorical business names perfect—not just for massive businesses but also for fledgling startups—let’s take a quick refresher on what metaphors are, and what they do. On what metaphors are, we particularly love how Alice Underwood from Grammarly puts it. According to Alice, metaphors are “… a figure of speech that describes an object or action in a way...

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