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How to Name Your Business – Making Your Brand Explode With a Stellar Business Name

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So, you need a brand name for your new and totally awesome startup, new venture, passion project, or whatever it may be.  You sat down in front of your computer and expected the perfect name to just… exist. Three cups of coffee later, you tried every business name generator out there only to be greeted with generic, lame names.  (Business name generators are not our friends) ...

Classic Business Name Ideas – Branding Expert Picks

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Just when you thought the difficult part of beginning a business was over, you suddenly realize you still have to name it!  Classic names carry a gravitas — because of this, businesses that want to come across as preeminent, high-end, elegant, sophisticated, or the likes, are well served with a classic name. Classic business names can help portray a business as a serious contender in a...

Pragmatic Company Name Ideas – Branding Expert Picks

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Pragmatic names describe your way to the top. What creates an enticing pragmatic brand name?  Typically, pragmatic names are straightforward, descriptive, and explain what you do within the name — they clearly and concisely express your value proposition.   These can be desirable because they express exactly what the business does with no room for confusion or interpretation...

Brand Name Ideas With Emotion – Branding Expert Picks

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Have you ever experienced a time where you saw or heard a word and were instantly transported to another memory?  Emotion is a vigorous natural state that has the power to transfer us to another moment where we are met with an overwhelming feeling of perplexity, bliss, bitterness, etc., depending on our experience.  That’s the power of emotional names!     ...

Fun and Catchy Business Name Ideas – Branding Expert Picks

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You’ve finally accomplished your goal of starting a business; now the only remaining factor is what to name it!  Oftentimes, funny and playful business names aren’t top contenders when deciding on a name. Why? Because business owners want to be taken seriously, maintain a steady stream of clientele, and be around for years to come. But who says a funny and playful name can’t help you...

The Oedipal Complexes in Brand Naming

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When you’re trying to generate business names, you may feel like all the names that you consider “good names” are taken.   This is because the most obvious names have already been taken!  Over 50 million new businesses start up each year. Coming up with a name that will help your business stand out is a challenge. One mistake you should not make is coveting the names of your...

For the 2nd Time, Squadhelp.com Appears on the Inc. 500, Ranking No. 274

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Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000  Chicago, August 14, 2019 – Inc. magazine today revealed that Squadhelp.com is No. 274 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s...

Emotionally Preparing Yourself for Trademark Conflicts

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Emotionally Prepping for TM conflict

Sometimes you fall in love with a business name. You’re head over heels and ready to rush off into the sunset with this great brand name idea… And then you find out it’s taken! Running into trademark conflicts is actually quite common when naming a business. Unfortunately, the truth is that in today’s competitive business world, with hundreds of thousands of businesses started every year, most...

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