One of the world’s largest apparel brands was originally named Blue Ribbon Sports (BRS). While it’s hard to predict how far the company would have made it with that name, it surely is no match to the uber cool name its founders finally settled on. The company is Nike. So, it’s no secret that your fashion brand name matters. And if you’re in the fashion business, the name matters a...
You’ve got the best idea since sliced bread. Now you need the perfect brand name for your business, product, website, or whatever it is that is currently nameless. In other words, you need to come up with a brand name that is so cool that will sum up your emerging venture flawlessly, catapulting it firmly towards the success you know it deserves. 6 Most Common Reason People Seek Help with...
As 2021 comes to an end, it is time to reflect on our performance as well as several insights that continue to guide our journey. First of all, I would like to express my sincere gratitude to our entire creative and seller community who have continued to support our platform via their ongoing participation, trust and feedback. As a result of the Pandemic, both 2020 and 2021 have been...
Image courtesy of Unsplash The steps needed to name a business don’t change, but the job gets easier. I’ve had a hand in naming hundreds of businesses, and my naming company, Squadhelp, has been responsible for 30,000 successful business naming projects. Naming your first business, though? That’s always the toughest. As a first-time founder, you probably don’t know the specifics of the process...
Image courtesy of Unsplash Despite experience working on thousands of naming and branding projects, and personally managing hundreds, it took an audiobook to cement something about the branding process for me. I’d long had an inkling that naming and brand positioning are linked to human nature, but David Hawkins’ Success Is For You really hammered this point home for me. In it, he says, “You only...
Once you have a hold of the basics of naming, you’re probably wondering what the next move is. Whether this is your first or your fifth experience of naming a business, you’re still learning. After working on over 30,000 naming projects and carrying out thousands of naming tests, I’m in a pretty unique position to give naming advice. So, what is important in terms of advanced naming strategies...
When naming a business, most first-time founders want a name to pop up and grab them. They want the fairytale: love at first sight. But naming doesn’t work like that — it’s more like ‘real love’ than ‘fairytale love.’ Sure, you might get butterflies from catching someone’s eye across the room. But in the end, that person is unlikely to end up being perfect for you. In order to find...
We asked our audience the thought-provoking question: “What song do you think best captures the attitude, feelings, and emotions of domain investing?” While the options are essentially limitless, here are some of our favorite submissions! "Jessie's Girl" by Rick Springfield. Where can I find a (domain) like that??— Lonesome Daisy (@LonesomeDaisy) August 9, 2021...
We consulted Twitter and asked for domain investors wildest and most ridiculous things they have heard during negotiations. Here is what they had to say: "I am very passionate about this industry, so you should just give me the domain." ?No. No. No.— Adam Yamada (@AdamYamada) June 2, 2021 NSFW. Trade a sex chair for a sex chair-related domain name.— Darryl Lopes | D-LO...
Whether you have 10 names or 10,000 names in your portfolio, receiving an offer on one of those names can be quite exciting. The thrill of negotiation and closing a sale is something that motivates many domain sellers. Over the past few years, we have established a few best practices that can help significantly improve the outcome from a domain negotiation. While these techniques may not...
Insights from 30,000+ Naming and Branding Projects
