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Emotionally Preparing Yourself for Trademark Conflicts

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Emotionally Prepping for TM conflict

Sometimes you fall in love with a business name. You’re head over heels and ready to rush off into the sunset with this great brand name idea… And then you find out it’s taken. Running into trademark conflicts is actually quite common when naming a business. Unfortunately, the truth is that in today’s competitive business world, with hundreds of thousands of businesses started every year, most...

How a Concise Project Statement Leads to a Great Business Name

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great business name

Choosing a great business name isn’t an easy task. The challenge comes from the immense pressure to summarize your business ideas into just one or two words. The difficult part is you have to do this while making sure your name makes sense, grabs attention, stands out, and is solid enough to help build an effective brand. Boiling down all of your ideas and distilling them into a single name can...

Why a Great Brand Name is One of the Most Valuable Tools for your Business

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Just how crucial is a good brand name for your business success? Isn’t a solid business idea enough to be successful? Unfortunately, a good idea is no longer enough in this modern age. We live in a fast-paced world where instant appeal reigns supreme. If something doesn’t impact your audience right away, then they will swipe away and keep scrolling. This means that there’s immense pressure to...

Fortune Favors The Brave: What Can We Learn From These 4 Successful Brand Trademarks

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This post first appeared on Smart Insights on Nov. 20, 2018. If you don’t believe that having a good name will impact your business, maybe you should; catchy names outperform long and complicated names on the stock market by 33%. Sometimes, being bold when naming a business pays off. These can be the names that stick in people’s heads and set up your business for success. A name is an outgrowth...

Don’t Do it Like Nike Did It: Tagline Tips from the Experts

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This article was first published on EXeideas on 11/21/2018 We all know Nike’s iconic tagline, Just Do It, though perhaps some of us can’t hear it without thinking of Shia LaBeouf’s “Just Do It” video. Many people love Nike’s tagline. It’s short, it’s inspiring, and it’s to the point. It tells the story of the brand, and it sets the stage for the customer’s experience. However, it also is not the...

Brand Names–And Team Names–Matter: The Chicago Cubs

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The Chicago Cubs are an iconic baseball team known across the nation for winning the World Series in 2016 for the first time in over a century. However, the team was not always known by this name. In fact, The Cubs have had several team names over the years. The shift in the Cubs’ various team names can be traced with the way the team changed over the years. The Cubs started playing baseball for...

How to Create a Brand Name that Builds a Brand Tone

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 You have made the most important decision as an entrepreneur: you have decided to start a business. However, now it is time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the cornerstone of your brand is your name. Create a brand name that supports this. Creating a brand name is no easy task. The right business...

How to Avoid Having a Cringey or Embarrassing Business Name

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This article first appeared on MediaPost. Put yourself in this scenario: you’re ecstatic about your new business, and you’re excitedly telling everyone you know about your plan. Suddenly, someone asks what your business is called. When you give them an answer, the last reaction you want is awkward silence or laughter. No matter how innovative your business idea is, if you pick the wrong name for...

Brand Names Matter: Nike

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If you ask almost anyone on the street where they know the name “Nike” from, they’re likely to tell you about the sportswear brand, not the Greek goddess of victory from whom the company takes its name. In circles outside of the cult of classicists, the brand name Nike has eclipsed the original meaning. NIke did not always have such a catchy, impactful business name, however. When the company was...

Brainstorming Business Names Using Value Propositions

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This article was first published by EO Network. Written for EO by Grant Polachek, the director of marketing at Inc. 500 company Squadhelp.com. Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan—which beers you’ll offer at your new pizza place or the...

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