Insights from 20,000+ Naming and Branding Projects

5 Great Name-Creation Strategies


Use these 5 tested strategies to develop a great name for your business, brand, startup, product, or just about anything else.

1) Research

Start with research. Take inventory of what others in the space are doing. Think of some names that fit into the industry and others that stand out.

2) Search for words and phrases

Use Google and other online tools to develop a list of relevant powerful words, emotional words, short common words, experiential words, descriptive words, metaphoric words, similar words (thesaurus), benefits, lingo and slang, onomatopoeia, etc.

3) Build an Inspiration Deck

Get inspiration from names that you love. Use this curated list of winning name, look to recent contest winners, and build your own list of great names.

4) Brainstorm Styles and Types

Think of names that fit each of the five Name Styles and fourteen Name Types. Don’t be afraid to write down whatever comes to mind. Censoring your brainstorming is the easiest way to shut down your creativity. You can sort out the names you love later.

5) Just keep moving

The key to name development is keeping the process positive and fun. Explore a few ideas at a time, then step back–take a break. Keep trying different brainstorming approaches (like these), and continue to build a list of name ideas.

Need more inspiration? Try out Squadhelp’s company name generator.

About the author

Grant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

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