Insights from 20,000+ Naming and Branding Projects

3 Techniques for Naming A Business


You’ve got your business idea, a vision for your branding and even a plan to get things started. Everything seems to be coming together until you realize that you don’t have a name. Before you know it, you’ll be down a rabbit hole of research and brainstorming, hoping that you’ll somehow stumble across the perfect name for your new endeavor. 

For many people, this perfect name remains out of reach. You’ll find yourself flipping between ideas, but none seem to fit quite right. Do not be disheartened. Naming a business is no easy feat. 

This is why we’ve put together a list of 3 techniques that you can utilize in naming a business. It will help to structure your thoughts and engage your creativity in different ways, unlocking the brainpower you need to find the perfect business name.

Brainstorm your brand

One of the most effective ways to get all of your ideas on paper and condense them to a single business name is through brainstorming. Grab some post-it notes (and potentially some friends) and start jotting down your initial ideas. 

Start with your business idea. What is it all about and what are you offering consumers? No idea is unworthy at this stage. Simply write down your thoughts as they come, using a different post-it note for each idea.

When you’ve exhausted your thoughts, begin theming your post-it notes. If they represent a similar idea, group them together. Sort all of the ideas until your left with a collection of themes.

Identify the groups that are the largest; that is, the themes that have the most ideas. This demonstrates recurring thoughts and the things that have come up over and over again. It is highly likely that these themes are the most representative of your brand and may be useful in creating a business name.

Now it’s time to get creative. Have a play around with the common themes and see if there is any way to combine the ideas. You never know what you’ll come up with!

Use a value proposition

A value proposition is a short statement that articulates why your company exists and what you can provide to consumers. Essentially, it details the reasons why somebody should choose your company over a competitor. 

This information can be really helpful when it comes to naming your business and may guide your thinking. Begin by developing a value proposition. Think about your product or service offerings and what value you can deliver to consumers. Why should people do business with you?

When you have your value proposition, consider the key terms. Are there any specific words that stand out? If there are, see if any of these trigger a business name idea. If there are multiple keywords, can you combine any to create a unique business name?

A bit of thought is still required to work through these ideas and come up with a creative business name, but with a little perseverance, you should land on the perfect name!

Launch a contest

Sometimes it doesn’t matter how hard you work at it, you just can’t find the perfect name. If you’ve hit that brick wall and are sick of going around in circles, it’s time to change tactics. 

When it comes to creativity, more brains are better than one. Present the challenge to a group by hosting an online contest. With Squadhelp, you can set the parameters for contestants, and then away you go!

You’ll be impressed with the quality of business names you receive!

There’s no easy way to find a business name, but these three techniques have been successful in helping numerous business owners find the perfect name. They just might help you to find yours!

About the author

Jenna Jackson

Jenna is a branding consultant at, the World's #1 Naming Platform.

Insights from 20,000+ Naming and Branding Projects

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