As a startup founder, you are most likely thinking of launching a WordPress website. It may be your first experience or you are dissatisfied with your current hosting and want to make a better choice.
The choice of hosting can greatly affect the success of your project online and therefore it is fair to learn more and perhaps become aware of better alternatives.
While starting your journey on the web, the wrong choices can lead to losses in terms of money, efforts, and especially time.
You can be fooled by hosting services (with all the perks and benefits included) that offer a free plan or at an extremely cheap price. You want to know how it goes?
Your website, despite the SEO optimization, are not minimally considered by Google (let alone by other search engines), you will thought it was your fault, your contents.
In addition, analyzing the data provided by Google Analytics, those few visitors remained on a page for a few seconds.
Are You Curious to Know Why?
Google uses the page load speed as a factor for indexing; a managed WordPress hosting provider can greatly improve the loading speed of a web page.
We talk about TTFB (Time To First Byte), or how long it takes the server to send the page once a request has been made. Some studies tell us that:
- 47% of users expect a page to appear in less than 2 seconds;
- 40% of users leave the page if it is not displayed within 3 seconds;
- 75% of users prefer to buy from a competitor with a higher speed;
- Amazon tells us that every 100ms of delay in viewing a page leads to a loss of 1%.
I guess now you are motivated enough to read this article.
What Is a Hosting Provider?
It is right to learn some definitions.
A hosting provider offers services that allow us to make our website accessible online. This service is called web hosting, so we pay a hosting provider to get a certain space on the web.
Each hosting provider offers various hosting plans with different characteristics to meet the needs of different customers. If you are going to create a personal blog, you certainly will not need the resources that require those who must create an ecommerce and, as a result, you do not need to pay for services that you will not use.
So the first step to making a good choice is simply to ask yourself a few questions.
What Do I need?
- Do you want to create a personal blog?
- Do you need to sell items or services online?
- Do you need to create a page to advertise a product or service?
- How many users do you think will visit your website?
Answering these questions will allow you to identify yourself during this reading and to have clearer ideas about what to do.
Tip #1: Choose Hosting Type
You must know that there are 4 possible options to make your website accessible online:
- Shared Hosting
- Dedicated Hosting
- VPS hosting
- Cloud Hosting
1. Shared Hosting
If you do not have experience in the field, you can choose a shared hosting that is cost-effective. But this cost-effective solution can be translated into vulnerability. Confused? See how!
A shared hosting is actually a server that hosts thousands and thousands of websites, this involves a low level of security and performance that may vary based on other websites (which are on your server); in exchange, however, it is the cheapest.
2. Dedicated Hosting
Dedicated hosting can the best choice for a large company, a server dedicated entirely to your website. This translates into safety and performance at the highest levels and a significantly higher cost.
You will need to manage the server in question and install/configure the services, security patches, server upgradation, etc. and for that have to hire a professional SysAdmin who can take care of your server.
3. VPS hosting
VPS (Virtual Private Server) means a virtual machine installed on the server.
Many virtual machines can be installed on the server and your website is located in one of them, which allows you to have a higher level of security and better performance than a shared hosting.
I recommend it if you have experience in this area as it will need to manage and maintain on the server. The price is slightly lower than a cloud hosting.
4. Cloud Hosting
Cloud hosting is the best hosting option: extremely flexible, secure and at an affordable price.
Flexible because it is not based on a single server, but rather on a server cluster and as a result, is able to adapt based on the performance you need at all times.
You do not need a particular experience to set it up as it is often the hosting provider that works for you.
Tip #2: Hosting Resources
Each hosting plan provides a certain amount of web space, often hosting providers decide to say that it is unlimited. Since space is on physical media like HDD or SSD, how can it be unlimited?
Do not give too much importance to the web space, if you make simple mathematical calculations you realize that even 10GB is to be considered as “unlimited” because you will never get to fill that space, even a small-medium ecommerce can fit into 10GB.
Then remember that there are services created specifically to avoid burdening your website with images and videos.
Pay more attention to the type of physical media used, in fact, they can be used HDD or SSD, you must absolutely prefer hosting plans that use SSD.
The bandwidth instead indicates the amount of data downloaded/loaded from a website.
This has an impact on performance, as the bandwidth directly affects the number of visitors who can access your website at the same time.
When you buy your hosting plan, make a prediction about the number of users who will visit your website and add a margin for error to be 100% sure you will have no problems.
Tip #3: Scalability and Reliability
Scalability and reliability are very important for preparing the future ground. And if one day you become famous.
Jokes apart, if your website becomes viral, you may need an “upgrade” after a short time. And then, it’s not about becoming viral…just when Google indexes your websites, it sends you a few thousand visits and it could have automatically exploded your website.
So have the opportunity to upgrade simply paying and without calling technicians, migrate websites here and there, be offline for a few days, restore everything with stuff that maybe no longer works and call the technician. In short, it is a nightmare!
Relying on a hosting that offers you the possibility of making an upgrade when you need it is certainly the choice that will not make you fall off your hair.
And that will not require you to be offline for a period that in some cases may be a few hours, but if you find the wrong provider, you could get to lose the indexing earned with difficulty on Google SERP.
Tip #4: Separate Domain and Hosting
Although it may seem strange to you!
If you are an entrepreneur who is slowly starting to create web projects and starting to register more than one domain, the best thing is to use a company only for domains, and only one for hosting.
The reason is quite simple! When you happen to have to change hosting (it happens despite this guide) you will not even have to change the host’s register, but you will simply point the domains on the new servers (via DNS).
Moreover, it must be said that when you register a domain with your hosting, it will certainly be more expensive than a company that deals only with that.
Tip 5: 24/7 Active Support
We have arrived at the sore point. Here I must be honest, many do not know that many hosting providers do not always offer the best support.
It can happen that average hosting providers with few customers are able to offer the best support.
And this can upset the decision of the choice of hosting. If you are a person who prefers to talk on the phone or live chat about any problems on the hosting.
If you instead chew some English, make sure that the hosting has a good technical support. People usually tested reliability by contacting them with pre-sales questions.
But I prefer the chat. If a hosting offers support chat 24 hours a day, then from my point of view, you did bingo.
The truth is that there are plenty of super viable alternatives online to handle web hosting and believe me it is not easy to choose based on the feedback.
We find around because there are so many options to consider that always do not get feedback but you should evaluate them in the right way.
I entrusted myself a long time ago to a web hosting provider that offers cloud hosting but the feedback read around were sometimes completely false.
As a startup founder, you should consider positive feedback but does not turn to the first negative that you read, because everything has something negative, always. So evaluate them carefully!
Saud Razzak is the WordPress Community Manager at Cloudways – A Managed WooCommerce Hosting Platform. Saud is responsible for creating buzz, spread knowledge, and educate the people about WordPress in the Community around the globe. In his free time, he likes to play cricket and learn new things on the Internet. You can email him at firstname.lastname@example.org.