Insights from 30,000+ Naming and Branding Projects

A Branding Expert’s Guide to the Best Restaurant Names

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Did you hear about the new restaurant on the moon? Great food but no atmosphere.

Yes, yes, it’s a worn-out joke, but nothing foots the bill better when it comes to why your restaurant must get the best name possible and create that atmosphere that most restaurants seem to lack, because even though your cooking is exceptional, customers would still find it difficult to walk into your restaurant if it’s named Crapitto.

Simply put, the best restaurant names capture the very essence of success you intend to achieve. And we’ve got the best way to help you do that.

First: It’s All In the Name

Pizza Hut, Wendy’s, McDonald’s, and Starbucks each got outstanding names that set them apart from the everyday joint. They don’t just deliver great meals but provide a desirable atmosphere for their clientele. These brands understand that there’s no point serving great meals if your customers aren’t sucked into your restaurant’s warren of hospitality.

And it is this feeling you should seek to awaken in your customers. To do this, you don’t need a forgettable name, but a name that can generate enough buzz to your restaurant the toast of Paris, or wherever you’re located.

We’ve gathered a few names that are guaranteed to strike a chord in the minds of customers looking to have a great experience.

Interesting Restaurant Names To Inspire You

  • Pizza Hut
  • Starbucks
  • KFC
  • Dunkin
  • WildTavern
  • SultanGrills
  • FinestRoast
  • FieryBelly
  • CasaNuevo
  • BowledAway
  • PitchAndFork
  • Foodacius
  • Nature’s Eatery

Specially selected by branding professionals, these names are excellent for any restaurant because they’re memorable, easy to spell, promise a wonderful experience while also displaying their unique personality.

These names are guaranteed to catch the attention of a customer and even lure them to your delicious meals, because who wouldn’t want to be BowledAway.

How to choose the Best Restaurant Names

Now that you’ve seen a collection of what your restaurant’s name should look like, let’s approach the process of how you can generate one for your business without running into the ever-stalking creative block.

Brainstorm

It’s no longer news that brainstorming remains the best way of coming up with excellent business names for any industry. Brainstorming should be the first step you take when looking for the best name for your restaurant.

So put on your thinking cap and write as many names as you can. The good, bad, and ugly should be included in your brainstorm list.

As you brainstorming, it’s important that you:

  • Understand your immediate environment and who your customers are.
  • Know what you’d offer on your menu.
  • What emotion you intend to awaken in your customer.
  • Remember that, just like McDonald’s, your name could also be a great option.
  • Keep an eye on the names of other restaurants.

While brainstorming you could pay attention to names that display certain ideas your restaurant values, and this might lead you to names like Nature’s Eatery or Lord of the Fries. You could even focus on names loaded with funny twists like Santa’s Fantasea, The Great Impasta, CasaNuevo, or Party Fowl.

Don’t be scared of taking the odd route, after all, Gordon Ramsay called his television show, Hell’s Kitchen.

Get Help

Just because you don’t have enough time on your hands for brainstorming doesn’t mean your restaurant should remain nameless. We understand that coming up with the best restaurant name can be a hassle, but the market waits for no one, hungry people would always find somewhere to eat, and that’s why we recommend getting a professional branding squad to help you come up with exciting options for your restaurant.

Get Feedback

After finding the name that works for you, the next step would be to run a few audience tests, checking if its domain and social media handles are still available, and then acquiring them. The last thing your restaurant needs is to be lost online.

Conclusion

As the world slowly recovers from the effects of the pandemic, restaurants would slowly rise to take their place in the heart of modern American life. Carefully positioning your restaurant would set you up for success. But remember: People come for the meal but stay for the experience.

About the author

Jenna Jackson

Jenna is a branding consultant at Squadhelp.com, the World's #1 Naming Platform.

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