Insights from 30,000+ Naming and Branding Projects

AuthorDarpan Munjal

Darpan is Founder and CEO of

Hyper Personalized Search Is Here


The great thing about Brandable domains is that they can often be a good fit for several industries and use cases. However the biggest challenge is getting the right names in front of the most relevant buyers.  Many buyers typically do not have a specific name in mind when they begin their search for a great brand name. Some might want a name that evokes a certain emotion, while others may...

Most Inspiring People in the Domain Industry


While the Domain Industry can be competitive, there are several people who continue to go out of their way to educate and inspire other investors. Recently we took to Twitter to ask domain investors who have inspired them the most As a Domain Investor, name one person who has inspired you the most ✅— Squadhelp (@squadhelp) November 27, 2020 It was heartwarming to see so many responses from...

Squadhelp Featured in Google Ads Case Study


At Squadhelp, we rely heavily on Marketing Channels such as Google to bring new buyers to our platform. Since Marketing spends represent the biggest line item in our business costs, we follow a highly data-driven and performance focused approach in managing our advertising campaigns. Our approach and results were recently noticed by Google Ads team and they decided to write a Case Study about...

Overcoming the Search Paradox for Brandable Domains


For the last two decades, companies have been investing Billions of dollars in SEO every year with a goal to achieve high rank in the organic search results. In the early days of SEO, concepts such as “Keyword stuffing” were quite popular. The idea was to fill your website with tons of targeted keywords in order to “trick” the search engines in ranking your website...

Key Marketplace Insights from Squadhelp


Insights and data to help domain investors make better decisions to build their brandable domain portfolio. There’s no question that we’re living in precarious times. The impact of coronavirus on the market has many domain investors re-evaluating their portfolio strategy. During these times, data and insights are more important than ever. Therefore, we have decided to publish several key data...

The 2.0 of Brandable Domain Discovery


One of the key challenges for brandable domains is getting them in front of the right buyers. Whether you’ve listed your domains on your own landing pages or in a marketplace alongside thousands of other competing options, it’s typically not easy for prospective buyers to discover them.  If a domain is a single dictionary word or contains rich industry keywords, then buyers should be able to find...

Squadhelp Recognized as one of The Six Most Innovative Companies by Inc Magazine


Inc. Magazine Unveils Its List of America’s Six Most  Innovative Companies In the 2018 Inc. 5000 Recognized as One of The Six Most Innovative Companies in 2018 Squadhelp Also Achieves #247 Rank on 2018 Inc 5000 List of America’s Fastest Growing Companies. Chicago, October 15, 2018 – Inc. magazine recently recognized as one of the Most Innovative Companies in 2018...

How to Choose the Perfect Name for Your Brand


The list of things your business needs to succeed is almost endless. Good marketing, a sound business strategy, and smart leadership are, without a doubt, among your top priorities. But, one of the most important steps toward building a successful and memorable brand is choosing a great name for your new company. It’s amazing how vital a name can be. It plays a decisive role in your brand’s...

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