Insights from 18,000+ Naming and Branding Projects

AuthorSquadhelp Naming Experts

9 Steps to Creating an Awesome Business Name: Part 9 – Audience Validation

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audience validation focus group

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 9 of the series, focusing on validating your name with your target audience. Read Parts 1, 2, 3, 4, 5, 6, 7, and 8 here. Congratulations! You’ve reached the final stage of your naming journey. By now...

Analyzing Legality – Creating an Awesome Business Name, Part 8

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name validation legal review

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 8 of the series, focusing on checking for legal barriers. Read Parts 1, 2, 3, 4, 5, 6, and 7 here. You’re nearing the end of your naming journey – only two more steps to go! Arguably, these last...

Reviewing Linguistics – Creating an Awesome Business Name, Part 7

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name validation translator

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 7 of the series, focusing on analyzing your name for linguistic conflicts. Read Parts 1, 2, 3, 4, 5, and 6 here. Now that you have your shortlist of names ready, it’s time to take the first step in...

Validating Your Name – Creating an Awesome Business Name, Part 6

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name validation legal

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and 5 here. You’ve created your Statement of Purpose, outlined your target personas, highlighted what...

9 Steps to Creating an Awesome Business Name: Part 5 – Enlisting Help

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brainstorming name

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-4 to begin the naming process. Read Parts 1, 2, 3, and 4 here. While you may like to think that you can find the perfect name for your business alone, most...

9 Steps to Creating an Awesome Business Name: Part 4 – Creating A Naming Brief

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naming brief

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-3 to create a naming brief document. Read Parts 1, 2, and 3 here. You’ve crafted personas, outlined a compelling Statement of Purpose, and worked out the finer...

9 Steps to Creating an Awesome Business Name: Part 3 – Finding Your Personality

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brand personality

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 3 of the series, focusing on finding your personality. Read Parts 1 and Part 2 here. Choosing a name is a long-term commitment. As you continue your journey, you can change many things: your business...

9 Steps to Creating an Awesome Business Name: Part 2 – Target Demographic

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target demographic

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, app, and just about anything else. This article is Part 2 of the series, focusing on finding your target demographic. Read Part 1 here. In Part 1 of this series, you learned how to create a clear statement of purpose to focus your...

Developing a Statement of Purpose – Creating an Awesome Business Name, Part 1

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statement of purpose brainstorm

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 1 of the series, focusing on creating your Statement of Purpose. Your idea is your pride and joy. You may think about it so much that you’ve been dreaming about it! Likely, you’ve spent countless hours...

The Simple, Powerful Checklist for Creating the Perfect Name For Your Business

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When you’re tackling the naming process, you may be overwhelmed by the amount of advice out there. You’ll find articles providing you with more tips and tricks than you know what to do with, and they may conflict with each other. It’s easy to see why people are overwhelmed when trying to create a great name for their company. Without proper guidance, it’s hard to know whether the shortlisted...

Insights from 18,000+ Naming and Branding Projects

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