Insights from 20,000+ Naming and Branding Projects

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9 Steps to Creating an Awesome Business Name: Part 9 – Audience Validation

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audience validation focus group

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 9 of the series, focusing on validating your name with your target audience. Read Parts 1, 2, 3, 4, 5, 6, 7, and 8 here. Congratulations! You’ve reached the final stage of your naming journey. By now...

Analyzing Legality – Creating an Awesome Business Name, Part 8

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name validation legal review

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 8 of the series, focusing on checking for legal barriers. Read Parts 1, 2, 3, 4, 5, 6, and 7 here. You’re nearing the end of your naming journey – only two more steps to go! Arguably, these last...

Reviewing Linguistics – Creating an Awesome Business Name, Part 7

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name validation translator

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 7 of the series, focusing on analyzing your name for linguistic conflicts. Read Parts 1, 2, 3, 4, 5, and 6 here. Now that you have your shortlist of names ready, it’s time to take the first step in...

Validating Your Name – Creating an Awesome Business Name, Part 6

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name validation legal

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and 5 here. You’ve created your Statement of Purpose, outlined your target personas, highlighted what...

9 Steps to Creating an Awesome Business Name: Part 5 – Enlisting Help

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brainstorming name

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-4 to begin the naming process. Read Parts 1, 2, 3, and 4 here. While you may like to think that you can find the perfect name for your business alone, most...

9 Steps to Creating an Awesome Business Name: Part 4 – Creating A Naming Brief

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naming brief

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-3 to create a naming brief document. Read Parts 1, 2, and 3 here. You’ve crafted personas, outlined a compelling Statement of Purpose, and worked out the finer...

9 Steps to Creating an Awesome Business Name: Part 3 – Finding Your Personality

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brand personality

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 3 of the series, focusing on finding your personality. Read Parts 1 and Part 2 here. Choosing a name is a long-term commitment. As you continue your journey, you can change many things: your business...

9 Steps to Creating an Awesome Business Name: Part 2 – Target Demographic

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target demographic

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, app, and just about anything else. This article is Part 2 of the series, focusing on finding your target demographic. Read Part 1 here. In Part 1 of this series, you learned how to create a clear statement of purpose to focus your...

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