Insights from 20,000+ Naming and Branding Projects

AuthorGrant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

For the 2nd Time, Appears on the Inc. 500, Ranking No. 274


Inc. Magazine Unveils Its Annual List of America’s Fastest-Growing Private Companies—the Inc. 5000  Chicago, August 14, 2019 – Inc. magazine today revealed that is No. 274 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s...

The Ultimate Guide: How to Come Up With a Business Name


You’ve got the best idea since sliced bread. Now you need the perfect brand name for your business, product, website, or whatever it is that is now nameless. In other words, you need a cool business name that will sum up your emerging venture perfectly, catapulting it firmly towards the success you know it deserves. In this article we will share our proved process that has been used more...

Understanding Premium Domains: What They Are And How To Budget For Them


Domains are a precious resource. In some sense, they are also a finite resource. Today, with 50 million companies starting every year, countless domains have been registered. As such, the value of a domain changes based upon the demand for it, creating two different kind of domains: non-premium and premium. Domains help set a solid foundation for your brand, so it is important to understand how...

How to Name Your Vitamin and Supplements Brand


Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your supplements brand  name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When a vitamin and supplements brand uses a...

10 Funniest Movie Titles of All Time

Funniest Movie Titles

Whether you are talking about a business, a book, or a movie, coming up with a creative name is very important. Names are essential for creating a positive first impression. Without an interesting name, it can be very difficult to get people’s attention. Funny movie titles are a great example.  If there is anywhere in the world that understands the importance of the naming process, it is...

Essential Strategies for Developing Agency Name Ideas

agency name ideas

Starting a new agency can be a very exciting adventure. But before you begin printing business cards and creating company merchandise, you will want to come up with an effective name for your unique agency. Generating solid agency name ideas can produce a wide variety of benefits. The right name will help you create a capture attention, communicate the essentials of your brand, gain credibility...

How to Name Your Startup Incubator

Startup Incubator Names

Creating a startup incubator can be an exciting adventure. In doing so, you can help creative individuals bring their business ideas into fruition. But in order to attract these individuals to your startup incubator in particular, you will want to be able to prove that your organization is creative and innovative. One of the best ways your organization can immediately demonstrate its capacity for...

Real Estate Business Name Ideas from the Experts


In order to succeed in the highly competitive real estate industry, you will need to find a way to stand out from the competition. Your potential clients will inevitably have a variety of different firms to choose from. Because you may not be able to initially get their attention for very long, you will want to establish a good first impression. One of the best ways you can distinguish your...

Real Estate Business Names – A How to Guide


The Real Estate industry provides a wide variety of opportunities for entrepreneurs. If you are in the process of developing any sort of real estate business, there are a lot of important decisions that will need to be made in the near future. One of the most important of these decisions is choosing from a list of Real Estates business names. Developing quality real estate business name ideas is...

Classic Copywriting Books for Freelance Creatives


The world of freelance copywriting is constantly changing. In order to keep up, a good copywriter is someone who is always trying to learn about the industry and practicing the copywriting craft in response. Though there are a lot of different ways to learn about copywriting, these selected books have proven themselves to be truly timeless classics. Book #1 for Freelance Creatives – The...

Insights from 20,000+ Naming and Branding Projects

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