Insights from 30,000+ Naming and Branding Projects

AuthorGrant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.” announces White Label Domain Marketplace, A New Game-Changing Offering For Domain Sellers


Domain sellers can launch custom branded Marketplaces for their Domain portfolios, powered by Squadhelp’s cutting-edge technology and Marketplace services Hoffman Estates, July 13 2020 — has launched White Label Marketplace, a custom branded Marketplace solution aimed at helping domain sellers achieve better sales for their domain portfolios.  The white label solution...

Top Compound Business Names – Branding Expert Picks


Compound names are a popular choice when it comes to business and have proven to be very effective. Essentially, a compound name is the combination of two words, squished together to create one new, catchy brand name. A great example of this is SnapChat. The brand name brings together two ideas that are at the core of the company’s operation – images (snap) and socializing (chat). We get the gist...

Our Guide to Product Naming


You’ve worked hard to find and develop the perfect product, now you want to find a name that does it justice. The process of finding the perfect name can be difficult and daunting, but the good news is that it is possible.  Our guide to product naming provides you with tips and techniques that you can use to find the perfect name for your product. How to name a product There’s no right or...

Misspelled Business Name Ideas – Branding Expert Picks


One of the keys to picking your brand name is making sure that it stands out against the competition. A great way to do this is to purposely misspell your brand name.  This gives your name an edge and an ability to catch potential customers’ eyes when they’re researching your brand.  So take a look at these misspelled business names handpicked by our branding experts:  1. Lyft 2...

Top Real Word Business Names – Branding Expert Picks


Business owners rack their brains for months trying to come up with a catchy and effective business name. They brainstorm industry keywords, search for emotionally resonant phrases, and labor over various combinations of these words to create something modern-sounding and competitive.  But what about something much simpler?  Naming your company with a real word is a bold move that...

Avoid these devastating Technical mistakes when naming your business or brand


When creating name ideas for a business or brand, the most important focus is always to create a relevant name with strong meaning and positive associations. Whether the name is descriptive (PayPal, Science Comics, Noodles & Company) or subtle (Tinder, Apple, GreenPeace, Red Bull) a great name sets up your brand positioning.  However, in your search for a powerful name, don’t...

Business & Brand Name Ideas 101 – Essential Training


In this video, we’re going to share with you proven tools and techniques to create names that people will like and love.  While you watch this video, you’re going to want to have three things in front of you: Open an active Squadhelp contest that is assigned to you, so that you can follow along and practice everything we’re teaching right now and get the most from this training...

Intriguing and Cool Company Names – Branding Expert Picks


When it comes to an intriguing name, the formula tends to be short, abstract, and outside of the box. An intriguing company name creates that sense of curiosity, sometimes even confusion, amongst customers. The goal is to pique interest to the point of wanting to discover more about your business. It’s a playful game of cat and mouse; draw them in with your name and let your marketing and...

Classic Business Name Ideas – Branding Expert Picks


Just when you thought the difficult part of beginning a business was over, you suddenly realize you still have to name it!  Classic names carry a gravitas — because of this, businesses that want to come across as preeminent, high-end, elegant, sophisticated, or the likes, are well served with a classic name. Classic business names can help portray a business as a serious contender in a...

Pragmatic Company Name Ideas – Branding Expert Picks


Pragmatic names describe your way to the top. What creates an enticing pragmatic brand name?  Typically, pragmatic names are straightforward, descriptive, and explain what you do within the name — they clearly and concisely express your value proposition.   These can be desirable because they express exactly what the business does with no room for confusion or interpretation...

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