Insights from 20,000+ Naming and Branding Projects

AuthorGrant Polachek

Grant Polachek is the Director of Marketing at Squadhelp–transforming the way names are developed by combining an affordable agency-level brainstorming process with the unmatched creativity of “the crowd.”

How to Name Your Startup Incubator

Startup Incubator Names

Creating a startup incubator can be an exciting adventure. In doing so, you can help creative individuals bring their business ideas into fruition. But in order to attract these individuals to your startup incubator in particular, you will want to be able to prove that your organization is creative and innovative. One of the best ways your organization can immediately demonstrate its capacity for...

Real Estate Business Name Ideas from the Experts


In order to succeed in the highly competitive real estate industry, you will need to find a way to stand out from the competition. Your potential clients will inevitably have a variety of different firms to choose from. Because you may not be able to initially get their attention for very long, you will want to establish a good first impression. One of the best ways you can distinguish your...

Real Estate Business Names – A How to Guide


The Real Estate industry provides a wide variety of opportunities for entrepreneurs. If you are in the process of developing any sort of real estate business, there are a lot of important decisions that will need to be made in the near future. One of the most important of these decisions is choosing from a list of Real Estates business names. Developing quality real estate business name ideas is...

Classic Copywriting Books for Freelance Creatives


The world of freelance copywriting is constantly changing. In order to keep up, a good copywriter is someone who is always trying to learn about the industry and practicing the copywriting craft in response. Though there are a lot of different ways to learn about copywriting, these selected books have proven themselves to be truly timeless classics. Book #1 for Freelance Creatives – The...

12 Latin Words to Consider When Creating Consulting Company Name Ideas


Choosing the right words when developing consulting company name ideas can directly contribute to the company’s long-term success. Words are what enable us to compartmentalize and understand the world. Words, like poetry, can invoke a range of emotions and, naturally, the right words can invoke the emotions your company is hoping to inspire. Latin words in particular are associated with their...

How To Successfully Name Your Construction Business

Developing Construction Company Name Ideas

With enough business under your belt, there comes a time when you want to go from a construction business without a name to a company with a strong name. If that time is now, we at Squadhelp are here to be of assistance. Let’s walk through the basic who, what, why, where, and when of naming your construction company. Capture the answers to these questions to start a naming brief you can share...

10 Simple Tips for Developing an Awesome Business Name


When getting your business off the ground, you’re likely overwhelmed with articles offering advice on how to choose the perfect name for your company, product, service, or app. With all the often-conflicting opinions on what makes a great name, you may be at a loss as to where to begin with creating your perfect name. Fortunately, Squadhelp is here to make the process a little bit easier. After...

Linguistic Analysis and Why it’s Important


Electrolux once marketed its products with the line “nothing sucks like an Electrolux”. The Coors slogan “Turn it loose” became a colloquial term for diarrhoea when translated into Spanish. Clairol launched a curling iron called “Mist Stick” in Germany without realising that “mist” is German slang for manure. Each of these mistakes highlights a different problem that occurred when a company...

5 Styles of Effective, Evocative Names for Your Business


Remember the first time you heard about some of your favorite brands? It was the name that gave you the first taste of that brand. Some of the brands that I remember learning about for the first time include Berkshire Hathaway Real Estate, Sales Force, Dollar Shave Club, Squatty Potty, and Uber. Looking back, I can clearly see how unique these first impression where, from presigue to curiosity to...

Insights from 20,000+ Naming and Branding Projects

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