Insights from 20,000+ Naming and Branding Projects

AuthorJenna Jackson

Jenna is a branding consultant at, the World's #1 Naming Platform.

How to Find a Business Name


Business names aren’t always easy to find. For some lucky few, a name might appear like an epiphany and you’ll just know that it was meant to be. For most people though, the task is challenging, potentially tedious, and often frustrating.  We don’t want the excitement of your new business venture to be ruined by the struggle to find the perfect business name, so we’re here to help! Our...

3 Techniques for Naming A Business


You’ve got your business idea, a vision for your branding and even a plan to get things started. Everything seems to be coming together until you realize that you don’t have a name. Before you know it, you’ll be down a rabbit hole of research and brainstorming, hoping that you’ll somehow stumble across the perfect name for your new endeavor.  For many people, this perfect name remains out of...

How to Write a Value Proposition


A value proposition is a vital component of a brand’s marketing toolbox. Without an effective one, it can be difficult to convince consumers that your company is worth doing business with. This is why it is absolutely critical that you invest the time and resources necessary to get your value proposition right.  What is a value proposition? A value proposition is a collection of key ideas...

Positive Branding in a Mixed-Up World


Establishing a positive brand has never been more important. In a world where the only certainty is rapid change, people are seeking comfort from whatever means possible.   What is positive branding? As the name suggests, positive branding is all about having a positive reputation. It is when a brand triggers positive thoughts and feelings, demonstrating that the company is perceived in a good...

5 Tips on Bootstrapping Your Startup


Many aspiring entrepreneurs think that great businesses begin as a pitch meeting with an imposing but infinitely wealthy angel investors. On the other hand, many young entrepreneurs have romanticized the idea of building an empire out of the change in their pocket, naive to the true complexities and expenditures of their business. These lines of thinking may make it seem impossible to create a...

How 25,000 Entrepreneurs Found Incredible Brand Names at an Affordable Price


See how over 25,000 entrepreneurs were able to quickly find powerful brand names, helping them launch successful businesses! You don’t need to be a branding expert to know that a brand name can make or break your business.  While most people think brand naming is as simple as coming up with something catchy and short, it’s actually a careful science. Your company’s name is its first...

How to Name Your Business – Making Your Brand Explode With a Stellar Business Name


So, you need a brand name for your new and totally awesome startup, new venture, passion project, or whatever it may be.  You sat down in front of your computer and expected the perfect name to just… exist. Three cups of coffee later, you tried every business name generator out there only to be greeted with generic, lame names.  (Business name generators are not our friends) ...

Insights from 20,000+ Naming and Branding Projects

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1) Experts submit hundreds of name ideas and matching URLs.
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3) A licensed Trademark attorney provides risk scores.
4) You start your business with an awesome name.
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