Insights from 20,000+ Naming and Branding Projects

AuthorJustin Cabrera

Brand Naming Ideas for Your Consulting Business

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It’s essential for consulting companies and marketing agencies to demonstrate their strong knowledge of branding in order to succeed. Clients are going to be putting their trust and money in you, so you need to immediately establish your consulting agency as a credible brand. There are a number of things your clients will look at while scrutinizing your brand; your logo, your website, your...

4 More Common Brand Naming Myths

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Many people assume that brand naming is a fairly simple and straightforward process. Just write a bunch of names on a whiteboard and pick the one that sounds the catchiest right? In actuality, creating a brand name is a nuanced process that requires a lot of foresight, planning, and creativity. Drafting a name gets even more complicated due to the prevalence of several common myths surrounding...

Naming Ideas for Your Finance Business

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In an industry like finance, connections are everything. Finance brands live or die based on the endorsement of influential people and the respect carried by their brand. The absolute last thing you want is for a satisfied client to forget your name when recommending similar services to a friend. These crucial word-of-mouth recommendations don’t materialize if your business lacks a rock-solid...

Insights from 20,000+ Naming and Branding Projects

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