Insights from 20,000+ Naming and Branding Projects

AuthorKathleen Krause

Top Blends Business Names – Branding Expert Picks


For those of you struggling to find a name that’s interesting and fun and also representative of your business, don’t be too hard on yourself. The perfect word might not exist in language as we know it. So, it’s time to create a new one! Many brands are experiencing great success in creating new, blended words. Instead of working your way through the dictionary trying to find a single word that...

Creating a Business Name


Think that landing on a business idea is the most difficult part about starting a new company? Think again. For many people, the idea comes naturally – it’s the name that gets them stuck. It’s a challenging decision to make given that so much of your branding is relying on an impactful business name. The following 7 strategies will help you to create a business name that suits your brand...

Top Phrases Business Names – Branding Expert Picks


Picking the perfect business name is no easy feat. It can be especially difficult to find one that accurately reflects what your business does, while still being engaging and memorable enough that it sticks in people’s minds. If you are finding it hard to sum your company up into one, catchy word, see if you can do it in a phrase! Have some fun with it and try to create a collection of words that...

Ideate An Amazing Name For Your New Consulting Business


You have decided to hang up your own shingle and start a new consulting business. Going out on your own can be nerve racking, yet incredibly rewarding. One of the first things you will want to do is come up with a new name for your practice. Here are a few recommendations on how to proceed. Begin with the End In Mind Start the process by thinking about your unique selling proposition and your...

Advanced Naming Techniques To Solidify Your Brand


  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating...

Why The Right Business Name Is Crucial To Success


When you have a great business idea or a new product you want to get on the market, it is essential that you come up with a great name. But how does one go about it? If you are trying to ideate and it just isn’t forthcoming naturally, read on and get inspired on ways to come up with wonderful names. After all, the right name and branding leads to success and lends itself to word of mouth...

How To Come Up With A Terrific Name For An App


  You had a great idea and completed–or are in process of– the research and development phase to transform it into an app. Kudos & congratulations! That is an accomplishment to be proud of. You may just be at a sticking point trying to determine what to call it and how to brand it. We are here to help. How To Get Started We recommend writing a short brief about your product...



So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

Insights from 20,000+ Naming and Branding Projects

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