Insights from 17,000+ Naming and Branding Projects

Authorkathleen

Ideate An Amazing Name For Your New Consulting Business

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You have decided to hang up your own shingle and start a new consulting business. Going out on your own can be nerve racking, yet incredibly rewarding. One of the first things you will want to do is come up with a new name for your practice. Here are a few recommendations on how to proceed. Begin with the End In Mind Start the process by thinking about your unique selling proposition and your...

Advanced Naming Techniques To Solidify Your Brand

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  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating...

Why The Right Business Name Is Crucial To Success

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When you have a great business idea or a new product you want to get on the market, it is essential that you come up with a great name. But how does one go about it? If you are trying to ideate and it just isn’t forthcoming naturally, read on and get inspired on ways to come up with wonderful names. After all, the right name and branding leads to success and lends itself to word of mouth...

How To Come Up With A Terrific Name For An App

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  You had a great idea and completed–or are in process of– the research and development phase to transform it into an app. Kudos & congratulations! That is an accomplishment to be proud of. You may just be at a sticking point trying to determine what to call it and how to brand it. We are here to help. How To Get Started We recommend writing a short brief about your product...

TRADEMARK VALIDATION IN NAMING

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So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

How to Pick a Business Name

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How to Pick a Business Name - Man Thinking

In this article, you will discover how to pick a business name with confidence using four steps for Validating Your Company, Brand, or Product Name. Choosing a business name with confidence is a struggle. Validation helps you make a strong choice that will support your goals and growth while allowing you to feel certain that the name you’ve chosen will likely not cause any major issues down the...

Audience Testing is Key To Unbiased Customer Validation

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Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback in your choice of names. Further,  you’ll want to be sure that the...

The Art + Science of Naming A New Product

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After spending months or even years perfecting the key attributes of a new product, you are finally ready to launch it. Beta testing is over, the kinks are all worked out, you know the best features and they are glitch free. Yet, you have not been able to land on a name. It is pretty hard to create a go-to-market plan until you have the name in hand. Time to put some time and attention into...

Insights from 17,000+ Naming and Branding Projects

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