Insights from 30,000+ Naming and Branding Projects

AuthorMeghan O'Toole

Emotionally Preparing Yourself for Trademark Conflicts

Emotionally Prepping for TM conflict

Sometimes you fall in love with a business name. You’re head over heels and ready to rush off into the sunset with this great brand name idea… And then you find out it’s taken! Running into trademark conflicts is actually quite common when naming a business. Unfortunately, the truth is that in today’s competitive business world, with hundreds of thousands of businesses started every year, most...

48 Unique Creative Names for Real Estate Businesses


Naming a business is all about giving off a great first impression. You need to resonate with your audiences, stand out, and show people what’s different about your business. When you are coming up with a name for a real estate company, you need a name that embodies what values your company holds. Check out this list of names for a real estate company. These real estate business name ideas will...

How to Come Up With a Brand Name That Tells a Story


This article was first published on Fundamentally, stories are about connection. They offer universals for everyone to relate to, and they establish common experiences between people. In business, storytelling can be a powerful tool, especially when it comes to branding. But what if we told you that you can also use your brand name to tell a story? Applying stories to your business...

Brand Name Creation: How Häagen-Dazs Created Brand Mythos


Häagen-Dazs. Upon hearing the name, customers are transported to a quaint little village in denmark where ice cream is crafted by hand in an adorable store on a street lined with candy-colored buildings. It probably looks a little something like this in your head, no? But what does Häagen-Dazs actually mean? It has to mean something in Danish? Dutch? Swedish? General Scandinavian? No? What about...

Brand Name Creation: How Starbucks was Born from Sound


Starbucks is an iconic brand that has become synonymous with “coffee.” Some friends even say they’re going to grab “Starbucks” before work rather than saying they’ll meet for coffee. That’s the power of a great brand name. It gets integrated into our daily speech patterns. Coming up with a great brand name, however, is no each tasks. But how exactly did the founders of the the successful coffee...

5 Things Budget Conscious Startup Founders Need to Know About Web Hosting

How to name your business in 2021

As a startup founder, you are most likely thinking of launching a WordPress website. It may be your first experience or you are dissatisfied with your current hosting and want to make a better choice. The choice of hosting can greatly affect the success of your project online and therefore it is fair to learn more and perhaps become aware of better alternatives. While starting your journey on the...

How a Concise Project Statement Leads to a Great Business Name

great business name

Choosing a great business name isn’t an easy task. The challenge comes from the immense pressure to summarize your business ideas into just one or two words. The difficult part is you have to do this while making sure your name makes sense, grabs attention, stands out, and is solid enough to help build an effective brand. Boiling down all of your ideas and distilling them into a single name can...

Why a Great Brand Name is One of the Most Valuable Tools for your Business


Just how crucial is a good brand name for your business success? Isn’t a solid business idea enough to be successful? Unfortunately, a good idea is no longer enough in this modern age. We live in a fast-paced world where instant appeal reigns supreme. If something doesn’t impact your audience right away, then they will swipe away and keep scrolling. This means that there’s immense pressure to...

Fortune Favors The Brave: What Can We Learn From These 4 Successful Brand Trademarks


This post first appeared on Smart Insights on Nov. 20, 2018. If you don’t believe that having a good name will impact your business, maybe you should; catchy names outperform long and complicated names on the stock market by 33%. Sometimes, being bold when naming a business pays off. These can be the names that stick in people’s heads and set up your business for success. A name is an outgrowth...

Don’t Do it Like Nike Did It: Tagline Tips from the Experts


This article was first published on EXeideas on 11/21/2018 We all know Nike’s iconic tagline, Just Do It, though perhaps some of us can’t hear it without thinking of Shia LaBeouf’s “Just Do It” video. Many people love Nike’s tagline. It’s short, it’s inspiring, and it’s to the point. It tells the story of the brand, and it sets the stage for the customer’s experience. However, it also is not the...

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