Insights from 20,000+ Naming and Branding Projects

How to Create an Automotive Business Name that Will Help You Succeed


Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your automotive business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

Any business that creates an amazing name can draw in more clients or customers just with that one feature alone. After all, no one wants to be the business that causes this awkward situation:

“I just love your car. Where did you get it?”

“Oh, thanks … I looked at a lot of dealerships, but finally find one with great customer service and sales reps. I don’t remember the name right now.”

With this in mind, follow these guidelines to develop your owner amazing [business] name ideas and finding a great name that will help you succeed:   

Start at the Very Beginning

You are launching something brand new, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your automotive business.

An automotive business is typically all about reliability, security, innovation, and luxury. Aligning your business name with the core principle that is most important to you is key.

Ask yourself, What do I want people to know about my automotive company immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success. Learn more about how to name a business with effective and evocative brand styles.  

Mezmo was the winning name for one of Squadhelp’s Automotive Brand Naming Contests. It’s a great example of a short, modern, and memorable name. This name does not fit in with the standard Car Maintenance Company names. In this way it will stand out and get remembered.    

Narrow Down What You Want

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • A bold name that showcases our creativity, productivity and gratitude in a completely new way.
  • A fun name that emphasizes how user-friendly we are in a descriptive and colorful way.
  • A strong name that shows we’re different from the mainstream but an excellent choice as well.
  • A classy name that shows everyone we’re a brand to remember in the luxury car category.

Many companies and individuals dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of Automotive business names, we believe strongly in a more systemic and strategic approach.

This is an example of a truly memorable auto repair brand that shows the target market what they’re going to get from using it, their vehicle in great shape again. When it came to writing the project statement it probably read something like: We need a name that shows we’re fun and friendly as well as letting everyone know just what we’re here for, car repair.


Search for Your Drive

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the area you’re competing against is an important aspect of developing effective company name ideas. One of the major decisions you’ll want to make when naming your business is, Do I want to fit in or stand out from the automotive industry?

Develop an Inspiration Deck – You can find inspiration for your automotive company name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning Automotive business name ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

If you start looking at the Entertainment and Events Business you’ll see Cloak & Dapper, a super fun men’s brand that really gets you thinking. It sounds like something unique but definitely not what you’d expect when it comes to this type of company. It’s a strong name that really brings about some curiosity and makes you want to know a little more, don’t you think?

Get the Basics

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Also remember to avoid …

Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

View our full checklist for Catchy Business Names.

Really Picture the Brand

A great Automotive name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a brand to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

Just a simple image right through a name like UpThrottle can really create a vibrant image for your potential clients and show them what you have to offer. Just picture how it’s going to look when you put it together with your great business model.

Do The Research

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Once you’ve settled on a top choice name, it is crucial to perform a linguistics analysis to ensure that the name translates well globally. A number of companies have run into linguistic challenges, including Nokia. The manufacturing brand had no idea that their new line of Lumia cell phones would translate to “lady of the night” in Spanish.

Performing a linguistic analysis on your name can help you avoid an embarrassing situation that could ultimately alienate your brand as well as cost you expensive and time-consuming rebranding that will eat up your revenue and sales.

Words and language are powerful tools as they can play a crucial role in the success or failure of any company or product. Conducting the proper research can help you feel confident that your name choice will be well received on a global level.

Learn the three additional critical validation steps – discover how to pick a business name.

Turn it Around

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Automotive Domains for Sale

This is a fun name that comes from dash and dry. It makes you think of speed and getting your vehicle clean and ready to go at the same time.

You get a name that sounds like a whole lot of fun, it’s gone rogue after all, and that lets you know it’s definitely about hitting the open road.

View our full list of Automotive Business Name Ideas for sale

Squadhelp is an one-of-a-kind platform where entrepreneurs and marketers get automotive business names (quickly and easily), create strong brands, and grow faster by launch a naming contest to engage hundreds of naming experts as you’re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase.



About the author

Janna Sevilla
Insights from 20,000+ Naming and Branding Projects

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