Social media is considered to be one of the most life-changing platforms in this highly technological world – never staying the same and always changing after a few months and turning into something more enhanced and updated.
All this began a long time ago when Friendster started, which was short-lived, then followed by MySpace which ruled the internet world for some time. However, these two were not as successful compared to these other social media platforms that followed, namely Facebook, Twitter, and a whole lot more.
But what do you think is the most popular social media site/platform today? Instagram is among the most popular and favorite social media sites for almost everyone. Instagram is known as an eccentric yet fun way of sharing your life and daily activities with friends through beautiful photos – a great reason why a lot of people make use of this popular social media site. Instagram makes sharing photos easier while getting real-time feedback in the process. Moreover, Instagram is a social network just like the other popular ones out there, but the only difference is that its demographic is very distinct compared to other sites.
If your demographic includes young individuals and your services or products require a lot of visuals, Instagram may be the most excellent marketing outlet for your e-commerce business. Here are some of the benefits of Instagram that will be great for your business:
Most of the young and hip people are on Instagram and we are talking about individuals as young as sixteen to twenty-four. With this group of users, there is a lot of great opportunities to introduce your brand, product, and services to a lot of people who are not familiar with it yet. This will also give you the chance to gain more prospective clients in the future.
Free Access to Audiences
We cannot deny that Facebook marketing has been frustrating when it comes to them trying to have businesses pay for the process of marketing their services; in the past, Facebook had to abruptly find ways to make money from its huge user base, and one of their strategies to achieve this was limiting the basic and most common reach of all business pages or accounts – unless, of course, you pay for the advertising on Facebook.
Luckily, Instagram has none of these restraints and disadvantages since everyone who follows you can see all your posts without trouble. For your business, it is a must that you take advantage of this feature while you can – remember, Facebook owns Instagram so we have no idea how long this will last for every business’ advantage.
High Post Visibility
The reason why posts on Instagram receive a high level of engagement is because of the visibility of all the posts on the platform. Your posts will not be showcased selectively since algorithms are not present to do these; plus, every single post that you put will appear freely in the feeds of all the people who follow you.
You can also strategically utilize hashtags to further expose your posts regarding your products and services, reaching out to other Instagram users who do not follow your Instagram account. These users can also freely comment and like your posts and eventually, they may also follow you as well.
Another notable feature of Instagram that is beneficial for your business is that all your posts stay on your account forever and do not get archived or disappear like in other social media sites.