Insights from 18,000+ Naming and Branding Projects

Business Name Types with Examples

B

Use these 14 Brand Name Types to develop an awesome names for your business, product, or just about anything else.

  1. Real Word – Apple, Swoop
  2. Misspelled – Lyft, nimbl, Mohawx
  3. Compound – SnapChat, SplitWave
  4. Phrases – StumpleUpon, Ready to Rise
  5. Blends – Groupon, Yuconic
  6. Made Up/Abstract – Orizia, Itorix
  7. Transmutations – Zappos, Zumba
  8. Acronyms – IBM, HP
  9. Play On Words – Deja Brew, EyeQ
  10. Metaphoric – Nike, Silverline, LoanSpring, RobinHood 
  11. Visual – Iron Flame, Blue Cabin
  12. Foreign words – La Brosa, Nomi d’Italia
  13. Latin, Greek, Anglo Roots – Rinsio, Bluntly, Omni Lend
  14. Poetic – Dunkin Donuts, Lula Learn
  15. This & That – Abercrombie & Fitch, Lydia & Park

Explore more inspiring Company Name Ideas.

Insights from 18,000+ Naming and Branding Projects

The World’s Largest Naming Platform


Have a great name in 3-5 days--or less.

1) Experts submit hundreds of name ideas and matching URLs.
2) We test your favorite names with your audience.
3) A licensed Trademark attorney provides risk scores.
4) You start your business with an awesome name.
Start A Naming Contest

Free eBook