Insights from 20,000+ Naming and Branding Projects

CategoryBrand Name Creation

How to Find a Business Name


Business names aren’t always easy to find. For some lucky few, a name might appear like an epiphany and you’ll just know that it was meant to be. For most people though, the task is challenging, potentially tedious, and often frustrating.  We don’t want the excitement of your new business venture to be ruined by the struggle to find the perfect business name, so we’re here to help! Our...

3 Techniques for Naming A Business


You’ve got your business idea, a vision for your branding and even a plan to get things started. Everything seems to be coming together until you realize that you don’t have a name. Before you know it, you’ll be down a rabbit hole of research and brainstorming, hoping that you’ll somehow stumble across the perfect name for your new endeavor.  For many people, this perfect name remains out of...

Squadhelp Has the World’s Most Powerful Name Generator


Even if you think you know how to do it, sitting down and coming up with brand names can be frustratingly difficult. None of your ideas are clicking, even after you’ve outlined the values and imagery behind your brand. You’re racking your brain trying to draft ideas, but for whatever reason, you just can’t seem to make any significant process. If you find yourself stuck or are looking for...

Business & Brand Name Ideas 101 – Essential Training


In this video, we’re going to share with you proven tools and techniques to create names that people will like and love.  While you watch this video, you’re going to want to have three things in front of you: Open an active Squadhelp contest that is assigned to you, so that you can follow along and practice everything we’re teaching right now and get the most from this training...

Tips For Naming Your Fashion Brand


If you’re a passionate creative and entrepreneur who’s looking to make a fashion brand, you’re likely well aware that you’re entering a crowded market. Brand names are perhaps more important in fashion than they are in any other industry. Customers build their identities around fashion brands, showcasing brand logos as extensions of their personality. No customer is going...

The Oedipal Complexes in Brand Naming


When you’re trying to generate business names, you may feel like all the names that you consider “good names” are taken.   This is because the most obvious names have already been taken!  Over 50 million new businesses start up each year. Coming up with a name that will help your business stand out is a challenge. One mistake you should not make is coveting the names of your...

Brand Name Creation: How Häagen-Dazs Created Brand Mythos


Häagen-Dazs. Upon hearing the name, customers are transported to a quaint little village in denmark where ice cream is crafted by hand in an adorable store on a street lined with candy-colored buildings. It probably looks a little something like this in your head, no? But what does Häagen-Dazs actually mean? It has to mean something in Danish? Dutch? Swedish? General Scandinavian? No? What about...

Brand Name Creation: How Starbucks was Born from Sound


Starbucks is an iconic brand that has become synonymous with “coffee.” Some friends even say they’re going to grab “Starbucks” before work rather than saying they’ll meet for coffee. That’s the power of a great brand name. It gets integrated into our daily speech patterns. Coming up with a great brand name, however, is no each tasks. But how exactly did the founders of the the successful coffee...

Insights from 20,000+ Naming and Branding Projects

The World’s Largest Naming Platform

Have a great name in 3-5 days--or less.

1) Experts submit hundreds of name ideas and matching URLs.
2) We test your favorite names with your audience.
3) A licensed Trademark attorney provides risk scores.
4) You start your business with an awesome name.
Start A Naming Contest

Free eBook