Insights from 20,000+ Naming and Branding Projects

CategoryBrand Name Creation

Tips For Naming Your Fashion Brand

T

If you’re a passionate creative and entrepreneur who’s looking to make a fashion brand, you’re likely well aware that you’re entering a crowded market. Brand names are perhaps more important in fashion than they are in any other industry. Customers build their identities around fashion brands, showcasing brand logos as extensions of their personality. No customer is going...

The Oedipal Complexes in Brand Naming

T

When you’re trying to generate business names, you may feel like all the names that you consider “good names” are taken.   This is because the most obvious names have already been taken!  Over 50 million new businesses start up each year. Coming up with a name that will help your business stand out is a challenge. One mistake you should not make is coveting the names of your...

Brand Name Creation: How Häagen-Dazs Created Brand Mythos

B

Häagen-Dazs. Upon hearing the name, customers are transported to a quaint little village in denmark where ice cream is crafted by hand in an adorable store on a street lined with candy-colored buildings. It probably looks a little something like this in your head, no? But what does Häagen-Dazs actually mean? It has to mean something in Danish? Dutch? Swedish? General Scandinavian? No? What about...

Brand Name Creation: How Starbucks was Born from Sound

B

Starbucks is an iconic brand that has become synonymous with “coffee.” Some friends even say they’re going to grab “Starbucks” before work rather than saying they’ll meet for coffee. That’s the power of a great brand name. It gets integrated into our daily speech patterns. Coming up with a great brand name, however, is no each tasks. But how exactly did the founders of the the successful coffee...

Insights from 20,000+ Naming and Branding Projects

The World’s Largest Naming Platform


Have a great name in 3-5 days--or less.

1) Experts submit hundreds of name ideas and matching URLs.
2) We test your favorite names with your audience.
3) A licensed Trademark attorney provides risk scores.
4) You start your business with an awesome name.
Start A Naming Contest

Free eBook