Insights from 19,000+ Naming and Branding Projects

CategoryBranding

Fortune Favors The Brave: What Can We Learn From These 4 Successful Brand Trademarks

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This post first appeared on Smart Insights on Nov. 20, 2018. If you don’t believe that having a good name will impact your business, maybe you should; catchy names outperform long and complicated names on the stock market by 33%. Sometimes, being bold when naming a business pays off. These can be the names that stick in people’s heads and set up your business for success. A name is an outgrowth...

How to Create a Brand Name that Builds a Brand Tone

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 You have made the most important decision as an entrepreneur: you have decided to start a business. However, now it is time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the cornerstone of your brand is your name. Create a brand name that supports this. Creating a brand name is no easy task. The right business...

No Brand Name is Perfect, Not Even Apple’s

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When coming up with a brand name, it is easy to fall into a rabbit hole of overthinking. When you’re looking at so many ideas at once, it can become difficult to pinpoint the strengths and weaknesses of a name, even a name you like. Of course, as you continue your quest for the right name, you may find a name that resonates with you and fits most of the criteria. As you overthink the name, you...

Understanding Premium Domains: What They Are And How To Budget For Them

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Domains are a precious resource. In some sense, they are also a finite resource. Today, with 50 million companies starting every year, countless domains have been registered. As such, the value of a domain changes based upon the demand for it, creating two different kind of domains: non-premium and premium. Domains help set a solid foundation for your brand, so it is important to understand how...

5 Myths Most People Believe when Talking about Coworking Spaces

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Statistics show coworking spaces have transformed the way people interact with each other, how they’ve influenced the growth of business relationships and the fact they’re perceived rather than a workplace, a site to integrate personal and professional interests. Indeed, a study made by The Huffington Post showed that 92% of people are satisfied with their coworking space, 91% have...

Is Coworking Right for You?

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The world of freelancing has seen some big changes in the past several years, and there are now more choices than ever when it comes to setting up a work homebase.  Out of all the options available, how do you know if coworking is right for you?  If you identify with any of the reasons below, it might be time to take the plunge. You Want a Community Working for yourself is great until loneliness...

Tech Startup Name Ideas to Inspire Your New Brand

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If you are the founder of any sort of startup organization, one of the first things you are going to need to do is find a good name for your tech startup. With a list of good tech startup names, you can create a lasting impression with potential clients and get your business off the ground and running. Unfortunately, coming up with original tech startup name ideas can be rather difficult. There...

How to Name Your Technology Consulting Company in Seven Steps

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Starting a new technology consulting company can be an incredibly exciting adventure. But in order to succeed in this highly competitive industry, you are going to want to find a business name that effectively conveys your brand’s ideal image. Taking the time to brainstorm technology consulting company names will definitely pay off in the long-run. And by keeping these simple tips in mind, your...

Why A Great Tagline Is Worth The Investment

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According to Wikipedia, a tagline is defined as “ a memorable dramatic phrase that will sum up the tone and premise of a product, or to reinforce and strengthen the audience’s memory of a product.” When clients come to Squadhelp and inquire about taglines, catch phrases, or slogans, we always highly recommend them. After all, for a small investment you get quite the bang for your buck. Imagine...

Insights from 19,000+ Naming and Branding Projects

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