Insights from 18,000+ Naming and Branding Projects

CategoryBranding

Understanding Premium Domains: What They Are And How To Budget For Them

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Domains are a precious resource. In some sense, they are also a finite resource. Today, with 50 million companies starting every year, countless domains have been registered. As such, the value of a domain changes based upon the demand for it, creating two different kind of domains: non-premium and premium. Domains help set a solid foundation for your brand, so it is important to understand how...

5 Myths Most People Believe when Talking about Coworking Spaces

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Statistics show coworking spaces have transformed the way people interact with each other, how they’ve influenced the growth of business relationships and the fact they’re perceived rather than a workplace, a site to integrate personal and professional interests. Indeed, a study made by The Huffington Post showed that 92% of people are satisfied with their coworking space, 91% have...

Is Coworking Right for You?

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The world of freelancing has seen some big changes in the past several years, and there are now more choices than ever when it comes to setting up a work homebase.  Out of all the options available, how do you know if coworking is right for you?  If you identify with any of the reasons below, it might be time to take the plunge. You Want a Community Working for yourself is great until loneliness...

Tech Startup Name Ideas to Inspire Your New Brand

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If you are the founder of any sort of startup organization, one of the first things you are going to need to do is find a good name for your tech startup. With a list of good tech startup names, you can create a lasting impression with potential clients and get your business off the ground and running. Unfortunately, coming up with original tech startup name ideas can be rather difficult. There...

How to Name Your Technology Consulting Company in Seven Steps

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Starting a new technology consulting company can be an incredibly exciting adventure. But in order to succeed in this highly competitive industry, you are going to want to find a business name that effectively conveys your brand’s ideal image. Taking the time to brainstorm technology consulting company names will definitely pay off in the long-run. And by keeping these simple tips in mind, your...

Why A Great Tagline Is Worth The Investment

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According to Wikipedia, a tagline is defined as “ a memorable dramatic phrase that will sum up the tone and premise of a product, or to reinforce and strengthen the audience’s memory of a product.” When clients come to Squadhelp and inquire about taglines, catch phrases, or slogans, we always highly recommend them. After all, for a small investment you get quite the bang for your buck. Imagine...

Advanced Naming Techniques To Solidify Your Brand

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  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating...

How to protect your brand

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First of all, let me congratulate you for coming up with your own brand! You are probably reading this in order to prevent future legal battles and issues with regard to your branding. I tell you, you made the right decision! Building your own brand is one thing. Maintaining and protecting it from external factors which can either take advantage of it or destroy it is another, and it requires...

Insights from 18,000+ Naming and Branding Projects

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