Insights from 19,000+ Naming and Branding Projects

CategoryTips – Naming

Emotionally Preparing Yourself for Trademark Conflicts

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Emotionally Prepping for TM conflict

Sometimes you fall in love with a business name. You’re head over heels and ready to rush off into the sunset with this great brand name idea… And then you find out it’s taken. Running into trademark conflicts is actually quite common when naming a business. Unfortunately, the truth is that in today’s competitive business world, with hundreds of thousands of businesses started every year, most...

Why a Great Brand Name is One of the Most Valuable Tools for your Business

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Just how crucial is a good brand name for your business success? Isn’t a solid business idea enough to be successful? Unfortunately, a good idea is no longer enough in this modern age. We live in a fast-paced world where instant appeal reigns supreme. If something doesn’t impact your audience right away, then they will swipe away and keep scrolling. This means that there’s immense pressure to...

How to Create a Brand Name that Builds a Brand Tone

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 You have made the most important decision as an entrepreneur: you have decided to start a business. However, now it is time to dive headlong into the construction of your brand. Every business needs a brand, because the brand is what engages customers, and the cornerstone of your brand is your name. Create a brand name that supports this. Creating a brand name is no easy task. The right business...

How to Avoid Having a Cringey or Embarrassing Business Name

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This article first appeared on MediaPost. Put yourself in this scenario: you’re ecstatic about your new business, and you’re excitedly telling everyone you know about your plan. Suddenly, someone asks what your business is called. When you give them an answer, the last reaction you want is awkward silence or laughter. No matter how innovative your business idea is, if you pick the wrong name for...

Squadhelp Recognized as one of The Six Most Innovative Companies by Inc Magazine

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Inc. Magazine Unveils Its List of America’s Six Most  Innovative Companies In the 2018 Inc. 5000 Squadhelp.com Recognized as One of The Six Most Innovative Companies in 2018 Squadhelp Also Achieves #247 Rank on 2018 Inc 5000 List of America’s Fastest Growing Companies. Chicago, October 15, 2018 – Inc. magazine recently recognized Squadhelp.com as one of the Most Innovative Companies in 2018...

Understanding Premium Domains: What They Are And How To Budget For Them

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Domains are a precious resource. In some sense, they are also a finite resource. Today, with 50 million companies starting every year, countless domains have been registered. As such, the value of a domain changes based upon the demand for it, creating two different kind of domains: non-premium and premium. Domains help set a solid foundation for your brand, so it is important to understand how...

The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

5 Best Consulting Firm Names

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More often than not, the name of your company will likely be the first thing a potential client ever knows about you. If you are operating in an industry that is as competitive as consulting, the importance of creating a quality list of consulting firm names should not be easily overlooked. Though you will still need to put in an effort to differentiate yourself from the competition, having a...

Insights from 19,000+ Naming and Branding Projects

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