Insights from 18,000+ Naming and Branding Projects

CategoryTips – Naming

Understanding Premium Domains: What They Are And How To Budget For Them

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Domains are a precious resource. In some sense, they are also a finite resource. Today, with 50 million companies starting every year, countless domains have been registered. As such, the value of a domain changes based upon the demand for it, creating two different kind of domains: non-premium and premium. Domains help set a solid foundation for your brand, so it is important to understand how...

The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

5 Best Consulting Firm Names

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More often than not, the name of your company will likely be the first thing a potential client ever knows about you. If you are operating in an industry that is as competitive as consulting, the importance of creating a quality list of consulting firm names should not be easily overlooked. Though you will still need to put in an effort to differentiate yourself from the competition, having a...

5 Best Venture Capital Firm Names

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One of the most important components of running a venture capital firm is coming up with a name that can effectively attract new clients. There are many different strategies for generating names of venture capital firms, and the approach that is best for your business will largely depend the type of image that you hope to project. Many names of venture capital firms include words such as...

15 Best Band Names of All Time

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A name can make the difference between success, failure, and mediocrity. Just as a brand cannot succeed without a name that appeals to its target audience, a band also requires an effective name for success. A band’s name is the first thing an audience will likely ever know about it. We take a look at some of the best band name ideas of all time. The Band If you are going to choose a name for...

10 Sexy French Words to Inspire Your Elegant Brand Name

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The French language has continually attracted the interest of people all across the world for its romance, elegance, grace, and finery. Even for those who are unable to understand it, there is something about French that makes it the natural language of romantics. If you are in the process of naming your business, you may want to consider incorporating a French word. It will infuse your brand...

How to Create a Name that will Help You Impress Investors

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If you are in the process of acquiring financing for your startup, you are likely concerned with finding a business name that will appeal to investors. Choosing a good name can make a tremendous amount of difference and help you secure the funding you need in order to get your business off the ground. Think about your core company values If you are thinking about how to name a business, one of...

Is Coworking Right for You?

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The world of freelancing has seen some big changes in the past several years, and there are now more choices than ever when it comes to setting up a work homebase.  Out of all the options available, how do you know if coworking is right for you?  If you identify with any of the reasons below, it might be time to take the plunge. You Want a Community Working for yourself is great until loneliness...

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