Insights from 18,000+ Naming and Branding Projects

CategoryURLs & Domains

Understanding Premium Domains: What They Are And How To Budget For Them

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Domains are a precious resource. In some sense, they are also a finite resource. Today, with 50 million companies starting every year, countless domains have been registered. As such, the value of a domain changes based upon the demand for it, creating two different kind of domains: non-premium and premium. Domains help set a solid foundation for your brand, so it is important to understand how...

Validating Your Name – Creating an Awesome Business Name, Part 6

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name validation legal

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and 5 here. You’ve created your Statement of Purpose, outlined your target personas, highlighted what...

Do I Really Need a Six-Letter Two-Syllable Name? (Part Two)

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In part one of this article we explored the believe that many entrepreneur hold about giving their venture with a six-letter, two-syllable name. This article covers the downside of these names, as well as the true gold standard in naming. Whether it’s a six-letter name or not, sometimes you’ll fall in love with a name that is already registered. This can alert you to impending trademark...

4 Name Development Myths

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As you begin the process of creating an amazing name for your company, brand, product, or just about anything else–you’re likely reading through articles providing you with more naming advice than you could ever want. After perusing these articles, you may feel like you have a grasp on what the naming process will be like and what you should do to find the perfect name for your company...

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