Insights from 19,000+ Naming and Branding Projects

CategoryEssentials of Naming

Why a Great Brand Name is One of the Most Valuable Tools for your Business

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Just how crucial is a good brand name for your business success? Isn’t a solid business idea enough to be successful? Unfortunately, a good idea is no longer enough in this modern age. We live in a fast-paced world where instant appeal reigns supreme. If something doesn’t impact your audience right away, then they will swipe away and keep scrolling. This means that there’s immense pressure to...

The Ultimate Guide: How to Come Up With a Business Name

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the ultimate guide to naming

You’ve got the best idea since sliced bread. Now you need the perfect brand name for your business, product, website, or whatever it is that is now nameless. In other words, you need a cool business name that will sum up your emerging venture perfectly, catapulting it firmly towards the success you know it deserves. You may have wound up here for a few reasons… You’re nervous because you...

How To Make Your Brand Explode Rather Than Your Brain: Expert Tips To Choosing The RIGHT Name For Your Company

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This article about choosing a business name was written by Squadhelp founder Darpan Munjal and first published on Entrepreneur. The best names support business success – the worst names help you fail! Choosing a great name for your company is much trickier than most founders first believe. The best brand names wander into our subconscious unnoticed. They assimilate smoothly into different...

The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

How to Develop Good Construction Company Names

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your co working business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: Make sure you have a great name and you’ll...

How to Name an Agency and Win the Branding Game

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your agency name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a small business use a great name...

How to Develop Great Cannabis Business Names Fast

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your cannabis business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a cannabis business use a...

How to Create an Automotive Business Name that Will Help You Succeed

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your automotive business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: Any business that creates an amazing name...

Essential Rules for Developing Biotech Company Name Ideas

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your biotech company name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time. In contrast to a boring name, a name that...

Insights from 19,000+ Naming and Branding Projects

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