Insights from 18,000+ Naming and Branding Projects

CategoryEssentials of Naming

How To Make Your Brand Explode Rather Than Your Brain: Expert Tips To Choosing The RIGHT Name For Your Company

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This article about choosing a business name was written by Squadhelp founder Darpan Munjal and first published on Entrepreneur. The best names support business success – the worst names help you fail! Choosing a great name for your company is much trickier than most founders first believe. The best brand names wander into our subconscious unnoticed. They assimilate smoothly into different...

The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

How to Develop Good Construction Company Names

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your co working business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: Make sure you have a great name and you’ll...

How to Name an Agency and Win the Branding Game

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your agency name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a small business use a great name...

How to Develop Great Cannabis Business Names Fast

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your cannabis business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a cannabis business use a...

How to Create an Automotive Business Name that Will Help You Succeed

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your automotive business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: Any business that creates an amazing name...

Essential Rules for Developing Biotech Company Name Ideas

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your biotech company name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time. In contrast to a boring name, a name that...

How to Name Your Vitamin and Supplements Brand

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your supplements brand  name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When a vitamin and supplements brand uses a...

An Essential Guide to Naming Your Venture Capital Firm

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Creating a venture capital firm can be a very exciting adventure. Your firm is on the verge of becoming something that you used to only dream about and your potential for growth is seemingly limitless. But as you eagerly enter into what is undeniably a complex and competitive industry, there are some very important decisions you will have to make regarding the type of image you are hoping to...

Insights from 18,000+ Naming and Branding Projects

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