Insights from 20,000+ Naming and Branding Projects

CategoryEssentials of Naming

Essential Rules for Developing Biotech Company Name Ideas

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your biotech company name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time. In contrast to a boring name, a name that...

How to Name Your Vitamin and Supplements Brand

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your supplements brand  name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When a vitamin and supplements brand uses a...

An Essential Guide to Naming Your Venture Capital Firm

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Creating a venture capital firm can be a very exciting adventure. Your firm is on the verge of becoming something that you used to only dream about and your potential for growth is seemingly limitless. But as you eagerly enter into what is undeniably a complex and competitive industry, there are some very important decisions you will have to make regarding the type of image you are hoping to...

How to Develop Names for Your Legal Business

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If you are the owner or operator of any sort of legal business, one of your most immediate uphill battles is establishing credibility. Naturally, the purest way you can establish credibility is by working hard, being honest, and dedicating yourself to your business. But until you have earned the reputation you are striving for, much of your firm’s credibility is going to come directly from the...

How to Write a Great Brief for Your Brand Naming Project

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When starting your brand naming project, begin with the end in mind. A great name is going to help you develop a strong brand, communicate with your target audience, and grow faster. Take the time to write out the key criteria that will help you accomplish these goals, before jumping into your project: What is the essence of your brand? Do you want to fit in to the industry or stand out? Do you...

Real Estate Business Names – A How to Guide

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The Real Estate industry provides a wide variety of opportunities for entrepreneurs. If you are in the process of developing any sort of real estate business, there are a lot of important decisions that will need to be made in the near future. One of the most important of these decisions is choosing from a list of Real Estates business names. Developing quality real estate business name ideas is...

Tech Startup Name Ideas to Inspire Your New Brand

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If you are the founder of any sort of startup organization, one of the first things you are going to need to do is find a good name for your tech startup. With a list of good tech startup names, you can create a lasting impression with potential clients and get your business off the ground and running. Unfortunately, coming up with original tech startup name ideas can be rather difficult. There...

Why Brand Name Projects Fail

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Branding concept

When a team takes on a project to name a brand, a company or a product, the goal is a name that resonates with its audience, is memorable, easy to pronounce, and leaves a positive impression. Sometimes these projects go astray and do not meet the objective of finding the right name. That can be especially frustrating if you thought you were getting close and then kept hitting dead ends. In order...

How To Come Up With A Great Name For A Real Estate Business

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Coming Up With A Great Name For A Real Estate Business

You have decided to hang up your own shingle and start a new real estate business. With real estate license in hand, you are more than ready. Going out on your own to sell and lease houses can be a nail biting adventure, yet it is incredibly rewarding. One of the first things you will want to do is come up with a name for your Real Estate company. Here are a few recommendations on how to proceed:...

Advanced Naming Techniques To Solidify Your Brand

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  No matter the size of your company or what your product is, when it comes down to naming, we all want a name to stick. Besides the obvious ways and basic strategies for naming, here are some advanced techniques that go above and beyond: Branding Building a brand image is not easy. Thousands of times per year new products and companies are launched along with their new name. When evaluating...

Insights from 20,000+ Naming and Branding Projects

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