Insights from 19,000+ Naming and Branding Projects

CategoryHow To Name

How a Concise Project Statement Leads to a Great Business Name

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great business name

Choosing a great business name isn’t an easy task. The challenge comes from the immense pressure to summarize your business ideas into just one or two words. The difficult part is you have to do this while making sure your name makes sense, grabs attention, stands out, and is solid enough to help build an effective brand. Boiling down all of your ideas and distilling them into a single name can...

The Ultimate Guide: How to Come Up With a Business Name

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You’ve got the best idea since sliced bread. Now you need the perfect brand name for your business, product, website, or whatever it is that is now nameless. In other words, you need a cool business name that will sum up your emerging venture perfectly, catapulting it firmly towards the success you know it deserves. You may have wound up here for a few reasons… You’re nervous because you...

How To Make Your Brand Explode Rather Than Your Brain: Expert Tips To Choosing The RIGHT Name For Your Company

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This article about choosing a business name was written by Squadhelp founder Darpan Munjal and first published on Entrepreneur. The best names support business success – the worst names help you fail! Choosing a great name for your company is much trickier than most founders first believe. The best brand names wander into our subconscious unnoticed. They assimilate smoothly into different...

How and When to Use Emotional Appeals in Business Names

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Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize aristotelian rhetoric when naming your business. This article outlines the strength of emotion appeals when applied to business naming...

The Crowded Bar Theory and Why It Matters When Naming Your Business

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You have a great business idea. You even came up with a name. You’re so excited about this idea that you have all of your friends meet you at the local bar on a Friday night. You can’t wait to tell them about your new outdoor egg-tossing game. The conversation goes a little like this: YOU: I’m coming up with a new game for kids. FRIEND 1: Oh great, what’s it called? YOU: Egg Sport. FRIEND 2:...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

How to Develop Good Construction Company Names

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your co working business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: Make sure you have a great name and you’ll...

How to Name an Agency and Win the Branding Game

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your agency name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a small business use a great name...

How to Develop Great Cannabis Business Names Fast

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your cannabis business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a cannabis business use a...

Insights from 19,000+ Naming and Branding Projects

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