Insights from 20,000+ Naming and Branding Projects

CategoryHow To Name

Our Guide to Product Naming

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You’ve worked hard to find and develop the perfect product, now you want to find a name that does it justice. The process of finding the perfect name can be difficult and daunting, but the good news is that it is possible.  Our guide to product naming provides you with tips and techniques that you can use to find the perfect name for your product. How to name a product There’s no right or...

Business & Brand Name Ideas 101 – Essential Training

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In this video, we’re going to share with you proven tools and techniques to create names that people will like and love.  While you watch this video, you’re going to want to have three things in front of you: Open an active Squadhelp contest that is assigned to you, so that you can follow along and practice everything we’re teaching right now and get the most from this training...

4 More Common Brand Naming Myths

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Many people assume that brand naming is a fairly simple and straightforward process. Just write a bunch of names on a whiteboard and pick the one that sounds the catchiest right? In actuality, creating a brand name is a nuanced process that requires a lot of foresight, planning, and creativity. Drafting a name gets even more complicated due to the prevalence of several common myths surrounding...

How to Name Your Business – Making Your Brand Explode With a Stellar Business Name

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So, you need a brand name for your new and totally awesome startup, new venture, passion project, or whatever it may be.  You sat down in front of your computer and expected the perfect name to just… exist. Three cups of coffee later, you tried every business name generator out there only to be greeted with generic, lame names.  (Business name generators are not our friends) ...

The Oedipal Complexes in Brand Naming

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When you’re trying to generate business names, you may feel like all the names that you consider “good names” are taken.   This is because the most obvious names have already been taken!  Over 50 million new businesses start up each year. Coming up with a name that will help your business stand out is a challenge. One mistake you should not make is coveting the names of your...

How to Come Up With a Brand Name That Tells a Story

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how to tell a story with a brand

This article was first published on LucidPress.com Fundamentally, stories are about connection. They offer universals for everyone to relate to, and they establish common experiences between people. In business, storytelling can be a powerful tool, especially when it comes to branding. But what if we told you that you can also use your brand name to tell a story? Applying stories to your business...

The Ultimate Guide: How to Come Up With a Business Name

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You’ve got the best idea since sliced bread. Now you need the perfect brand name for your business, product, website, or whatever it is that is now nameless. In other words, you need a cool business name that will sum up your emerging venture perfectly, catapulting it firmly towards the success you know it deserves. In this article we will share our proven process that has been used more...

How a Concise Project Statement Leads to a Great Business Name

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great business name

Choosing a great business name isn’t an easy task. The challenge comes from the immense pressure to summarize your business ideas into just one or two words. The difficult part is you have to do this while making sure your name makes sense, grabs attention, stands out, and is solid enough to help build an effective brand. Boiling down all of your ideas and distilling them into a single name can...

How To Make Your Brand Explode Rather Than Your Brain: Expert Tips To Choosing The RIGHT Name For Your Company

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This article about choosing a business name was written by Squadhelp founder Darpan Munjal and first published on Entrepreneur. The best names support business success – the worst names help you fail! Choosing a great name for your company is much trickier than most founders first believe. The best brand names wander into our subconscious unnoticed. They assimilate smoothly into different...

How and When to Use Emotional Appeals in Business Names

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Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize aristotelian rhetoric when naming your business. This article outlines the strength of emotion appeals when applied to business naming...

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