Insights from 20,000+ Naming and Branding Projects

CategoryLanguage & Linguistics

Best Craft Beer Brand Names – Get Inspired


When you are at a bar and are looking over the beer menu, it can be quite easy to be overwhelmed. Though there are probably some beers you have heard of before, there are likely a many brands that you are completely unfamiliar with. Choosing the beer you want to drink can sometimes feel rather arbitrary. One of the first things we notice about a beer is its name. Craft beer brand names have an...

The Best Classic Books with Emotional Titles

best classic book titles

Some of the best classic book titles have deep emotional draw. Though everyone has heard the old cliché “you should never judge a book by its cover,” sometimes we can’t help but do so anyway. The name of the book we see on the cover is often our first impression of its content, and naturally, the name of the book is the first opportunity for the author to capture our interest. Countless books...

10 Funniest Movie Titles of All Time

Funniest Movie Titles

Whether you are talking about a business, a book, or a movie, coming up with a creative name is very important. Names are essential for creating a positive first impression. Without an interesting name, it can be very difficult to get people’s attention. Funny movie titles are a great example.  If there is anywhere in the world that understands the importance of the naming process, it is...



So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will depend on whether there is a likelihood of confusion between your name and pre-existing trademarks...

How to Pick a Business Name

How to Pick a Business Name - Man Thinking

In this article, you will discover how to pick a business name with confidence using four steps for Validating Your Company, Brand, or Product Name. Choosing a business name with confidence is a struggle. Validation helps you make a strong choice that will support your goals and growth while allowing you to feel certain that the name you’ve chosen will likely not cause any major issues down the...



The best way to protect your trademark is by registering it with the United States Patent and Trademark Office (USPTO). The benefits of owning a federal trademark registration are substantial. USPTO Feedback The USPTO will give you feedback about your application within a few months of filing, including conflicts with competitors, registrability issues, or other problems that may require choosing...

Reviewing Linguistics – Creating an Awesome Business Name, Part 7

name validation translator

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article is Part 7 of the series, focusing on analyzing your name for linguistic conflicts. Read Parts 1, 2, 3, 4, 5, and 6 here. Now that you have your shortlist of names ready, it’s time to take the first step in...

Validating Your Name – Creating an Awesome Business Name, Part 6

name validation legal

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and 5 here. You’ve created your Statement of Purpose, outlined your target personas, highlighted what...

Create A Memorable Name For Your Business Using Poetic Devices


This Article was first published at If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and evocative. One way to develop an appealing name (one that people love to say and hear) is to leverage poetic devices. Names such as PayPal, Krispy Kreme and...

6 Cultural Naming Fails


Large corporations usually invest a significant amount of time and resources into creating the perfect name for their products. With all the effort that goes into finding an evocative name that describes the product, it makes sense why companies may be loath to change the name when expanding abroad. Unfortunately, as many companies have found, a name that sounds appealing and catchy in their...

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