best classic book titles

The Best Classic Books with Emotional Titles

Some of the best classic book titles have deep emotional draw. Though everyone has heard the old cliché “you should never judge a book by its cover,” sometimes we can’t help but do so anyway. The name of the book we see on the cover is often our first impression of its content, and naturally, […]


So you’ve just picked out a new name for your start-up company. Or you’ve decided on a brand name for a new product. The next step is to start using the name, right? Wrong. Before you start using the name, you need to run a trademark search. Why Search? Your ability to use the name will […]

Four Steps To Validating Your Company, Brand, or Product Name

Choosing a business name with confidence is a struggle. Validation helps you make a strong choice that will support your goals and growth while allowing you to feel certain that the name you’ve chosen will likely not cause any major issues down the road. Through this four-step business name validation process you can take the […]


The best way to protect your trademark is by registering it with the United States Patent and Trademark Office (USPTO). The benefits of owning a federal trademark registration are substantial. USPTO Feedback The USPTO will give you feedback about your application within a few months of filing, including conflicts with competitors, registrability issues, or other problems […]

name validation legal

Validating Your Name – Creating an Awesome Business Name, Part 6

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and […]

Create A Memorable Name For Your Business Using Poetic Devices

This Article was first published at If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and evocative. One way to develop an appealing name (one that people love to […]

6 Cultural Naming Fails

Large corporations usually invest a significant amount of time and resources into creating the perfect name for their products. With all the effort that goes into finding an evocative name that describes the product, it makes sense why companies may be loath to change the name when expanding abroad. Unfortunately, as many companies have found, […]

9 Funniest Slogan Mistranslations That Prove The Importance of Linguistics Analysis

Here are some less-than-desirable consequences of branding initiatives in which a tagline was not validated thoroughly. These 10 mistranslations will have your laughing out loud, but they are also a serious warning for anyone seeking success in our modern, globalized ecosystem. Hablas Español When Coors Beer expanded to Spanish speaking countries, executives at the company […]