Insights from 20,000+ Naming and Branding Projects

CategoryLanguage & Linguistics

9 Funniest Slogan Mistranslations That Prove The Importance of Linguistics Analysis

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Here are some less-than-desirable consequences of branding initiatives in which a tagline was not validated thoroughly. These 10 mistranslations will have your laughing out loud, but they are also a serious warning for anyone seeking success in our modern, globalized ecosystem. Hablas EspaƱol When Coors Beer expanded to Spanish speaking countries, executives at the company decided to keep their U...

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