Insights from 20,000+ Naming and Branding Projects

CategoryMyths – Naming and Branding

5 Myths Most People Believe when Talking about Coworking Spaces


Statistics show coworking spaces have transformed the way people interact with each other, how they’ve influenced the growth of business relationships and the fact they’re perceived rather than a workplace, a site to integrate personal and professional interests. Indeed, a study made by The Huffington Post showed that 92% of people are satisfied with their coworking space, 91% have...

Do I Really Need a Six-Letter Two-Syllable Name? (Part Two)


In part one of this article we explored the believe that many entrepreneur hold about giving their venture with a six-letter, two-syllable name. This article covers the downside of these names, as well as the true gold standard in naming. Whether it’s a six-letter name or not, sometimes you’ll fall in love with a name that is already registered. This can alert you to impending trademark...

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