Insights from 15,000+ Naming and Branding Projects

CategoryMyths – Naming and Branding

5 Myths Most People Believe when Talking about Coworking Spaces

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Statistics show coworking spaces have transformed the way people interact with each other, how they’ve influenced the growth of business relationships and the fact they’re perceived rather than a workplace, a site to integrate personal and professional interests. Indeed, a study made by The Huffington Post showed that 92% of people are satisfied with their coworking space, 91% have...

Do I Really Need a Six-Letter Two-Syllable Name? (Part Two)

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In part one of this article we explored the believe that many entrepreneur hold about giving their venture with a six-letter, two-syllable name. This article covers the downside of these names, as well as the true gold standard in naming. Whether it’s a six-letter name or not, sometimes you’ll fall in love with a name that is already registered. This can alert you to impending trademark...

Insights from 15,000+ Naming and Branding Projects

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