Insights from 20,000+ Naming and Branding Projects


How 25,000 Entrepreneurs Found Incredible Brand Names at an Affordable Price


See how over 25,000 entrepreneurs were able to quickly find powerful brand names, helping them launch successful businesses! You don’t need to be a branding expert to know that a brand name can make or break your business.  While most people think brand naming is as simple as coming up with something catchy and short, it’s actually a careful science. Your company’s name is its first...

Brainstorming Business Names Using Value Propositions


This article was first published by EO Network. Written for EO by Grant Polachek, the director of marketing at Inc. 500 company Part of being an entrepreneur or small business owner is getting excited about your venture. You obsess over it to the point that most of your daydreams revolve around details of your business plan—which beers you’ll offer at your new pizza place or the...

How and When to Use Emotional Appeals in Business Names


Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize aristotelian rhetoric when naming your business. This article outlines the strength of emotion appeals when applied to business naming...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business


When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

7 Best New Tequila Brand Names


When you think about naming, you probably think about your company, but the name of the products that you sell are just as important. A great name creates the first impression that your potential customers are looking for. If you don’t create that great name, however, you could lose a customer before they even see what your product is. It may seem strange that someone could make a decision about...

9 Las Vegas Hotels, Events, Casinos, and Companies with the Absolute Best Brand Names


If there is any city in the world that is known for distinguishing the winners from the losers, it’s Las Vegas. But while the city’s many visitors are usually found competing against each other at various slot machines and poker tables, there are literally thousands of different brands simultaneously competing to win their attention. In order for a brand to succeed in a city that is as...

15 Best Band Names of All Time


A name can make the difference between success, failure, and mediocrity. Just as a brand cannot succeed without a name that appeals to its target audience, a band also requires an effective name for success. A band’s name is the first thing an audience will likely ever know about it. We take a look at some of the best band name ideas of all time. The Band If you are going to choose a name for...

Pros and Cons of Using a Company Name Generator


One of the most important components of starting a new business is generating an effective name. Your name is important for creating a positive relationship with your clients and without a good name, your company will have a much more difficult time succeeding in the long-run. A good name is one that is able to project your brand’s target image, communicate effectively with your target audience...

9 Steps to Creating an Awesome Business Name: Part 4 – Creating A Naming Brief

naming brief

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you use the work you did in steps 1-3 to create a naming brief document. Read Parts 1, 2, and 3 here. You’ve crafted personas, outlined a compelling Statement of Purpose, and worked out the finer...

Insights from 20,000+ Naming and Branding Projects

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