Insights from 20,000+ Naming and Branding Projects


5 Great Name-Creation Strategies


Use these 5 tested strategies to develop a great name for your business, brand, startup, product, or just about anything else. 1) Research Start with research. Take inventory of what others in the space are doing. Think of some names that fit into the industry and others that stand out. 2) Search for words and phrases Use Google and other online tools to develop a list of relevant powerful words...

Do I Really Need a Six-Letter Two-Syllable Name? (Part Two)


In part one of this article we explored the believe that many entrepreneur hold about giving their venture with a six-letter, two-syllable name. This article covers the downside of these names, as well as the true gold standard in naming. Whether it’s a six-letter name or not, sometimes you’ll fall in love with a name that is already registered. This can alert you to impending trademark...

Start Brainstorming: Business Name Types with Examples


Brainstorming business names can make you feel like you’ve hit a wall. After gathering momentum with your great business idea, it can be disheartening to feel your momentum slow as you are presented with the task of coming up with a name. Maybe you have come up with a great name, but you can’t use it because of trademark competition, or you’re simply stuck and can’t come up with a solid name...

Create A Memorable Name For Your Business Using Poetic Devices


This Article was first published at If you are starting a new business or thinking of rebranding your current business, you know how difficult it is to come up with a great name – one that is contextual, appealing, remarkable and evocative. One way to develop an appealing name (one that people love to say and hear) is to leverage poetic devices. Names such as PayPal, Krispy Kreme and...

Find Your Perfect Business Name With The Squadhelp Naming Pyramid


Are you start at the start of your naming process? Don’t know where to begin or what you need to get the project starting on solid ground? Read this article before making any big mistakes. One of the biggest mistakes that people make when naming a business, is using what we lovingly call the “spray and pray” methods. Founders, product developers, marketing professionals, or anyone else...

7 Online tools to help you brainstorm your company’s name


As you begin the process of finding an evocative, memorable name for your business, you’ve likely heard the same piece of advice over and over – brainstorm! Traditionally, we think of brainstorms as a group of people sitting in a room, tossing ideas back and forth until the perfect name is discovered. However, your brainstorm, whether you’re alone or with friends, doesn’t have to be limited to a...

Insights from 20,000+ Naming and Branding Projects

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1) Experts submit hundreds of name ideas and matching URLs.
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