Insights from 20,000+ Naming and Branding Projects

CategoryName Styles & Types

Top Phrases Business Names – Branding Expert Picks

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Picking the perfect business name is no easy feat. It can be especially difficult to find one that accurately reflects what your business does, while still being engaging and memorable enough that it sticks in people’s minds. If you are finding it hard to sum your company up into one, catchy word, see if you can do it in a phrase! Have some fun with it and try to create a collection of words that...

Misspelled Business Name Ideas – Branding Expert Picks

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One of the keys to picking your brand name is making sure that it stands out against the competition. A great way to do this is to purposely misspell your brand name.  This gives your name an edge and an ability to catch potential customers’ eyes when they’re researching your brand.  So take a look at these misspelled business names handpicked by our branding experts:  1. Lyft 2...

Naming Ideas for Your Finance Business

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In an industry like finance, connections are everything. Finance brands live or die based on the endorsement of influential people and the respect carried by their brand. The absolute last thing you want is for a satisfied client to forget your name when recommending similar services to a friend. These crucial word-of-mouth recommendations don’t materialize if your business lacks a rock-solid...

Intriguing and Cool Company Names – Branding Expert Picks

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When it comes to an intriguing name, the formula tends to be short, abstract, and outside of the box. An intriguing company name creates that sense of curiosity, sometimes even confusion, amongst customers. The goal is to pique interest to the point of wanting to discover more about your business. It’s a playful game of cat and mouse; draw them in with your name and let your marketing and...

Classic Business Name Ideas – Branding Expert Picks

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Just when you thought the difficult part of beginning a business was over, you suddenly realize you still have to name it!  Classic names carry a gravitas — because of this, businesses that want to come across as preeminent, high-end, elegant, sophisticated, or the likes, are well served with a classic name. Classic business names can help portray a business as a serious contender in a...

Pragmatic Company Name Ideas – Branding Expert Picks

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Pragmatic names describe your way to the top. What creates an enticing pragmatic brand name?  Typically, pragmatic names are straightforward, descriptive, and explain what you do within the name — they clearly and concisely express your value proposition.   These can be desirable because they express exactly what the business does with no room for confusion or interpretation...

Brand Name Ideas With Emotion – Branding Expert Picks

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Have you ever experienced a time where you saw or heard a word and were instantly transported to another memory?  Emotion is a vigorous natural state that has the power to transfer us to another moment where we are met with an overwhelming feeling of perplexity, bliss, bitterness, etc., depending on our experience.  That’s the power of emotional names!     ...

Fun and Catchy Business Name Ideas – Branding Expert Picks

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You’ve finally accomplished your goal of starting a business; now the only remaining factor is what to name it!  Oftentimes, funny and playful business names aren’t top contenders when deciding on a name. Why? Because business owners want to be taken seriously, maintain a steady stream of clientele, and be around for years to come. But who says a funny and playful name can’t help you...

How To Build A Classic Brand Name That Exudes Trust And Capability

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With several different styles and endless types of names to choose from, naming a business can feel impossible. However, there are a few places to start. For one, you can consider how you want to come across. When naming a business, you must consider the tone you want your brand to convey. If you are seeking a traditional, preeminent presence, you should consider a classic name. What are classic...

How and When to Use Emotional Appeals in Business Names

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Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize aristotelian rhetoric when naming your business. This article outlines the strength of emotion appeals when applied to business naming...

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