5 Styles of Effective, Evocative Names for Your Business

When coming up with a name for your startup, rebrand, product, or just about anything else, it may seem like the name possibilities are endless. However, despite the millions of great (and not so great) company names out there, the majority of great names can fit into one of five categories: classic, clever, emotional, experiential, […]

Company Naming Standards for Popular Industries

When creating a name for your company, there are many factors to consider – your target audience, brand, missions/goals, how you want to be perceived – the list goes on. However, one thing that many entrepreneurs overlook when naming their company and products is the naming standards for their industry. Adhering to the naming standards […]