Insights from 20,000+ Naming and Branding Projects

CategoryName Styles & Types

Classic Business Name Ideas – Branding Expert Picks

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Just when you thought the difficult part of beginning a business was over, you suddenly realize you still have to name it!  Classic names carry a gravitas — because of this, businesses that want to come across as preeminent, high-end, elegant, sophisticated, or the likes, are well served with a classic name. Classic business names can help portray a business as a serious contender in a...

Pragmatic Company Name Ideas – Branding Expert Picks

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Pragmatic names describe your way to the top. What creates an enticing pragmatic brand name?  Typically, pragmatic names are straightforward, descriptive, and explain what you do within the name — they clearly and concisely express your value proposition.   These can be desirable because they express exactly what the business does with no room for confusion or interpretation...

Brand Name Ideas With Emotion – Branding Expert Picks

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Have you ever experienced a time where you saw or heard a word and were instantly transported to another memory?  Emotion is a vigorous natural state that has the power to transfer us to another moment where we are met with an overwhelming feeling of perplexity, bliss, bitterness, etc., depending on our experience.  That’s the power of emotional names!     ...

Fun and Catchy Business Name Ideas – Branding Expert Picks

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You’ve finally accomplished your goal of starting a business; now the only remaining factor is what to name it!  Oftentimes, funny and playful business names aren’t top contenders when deciding on a name. Why? Because business owners want to be taken seriously, maintain a steady stream of clientele, and be around for years to come. But who says a funny and playful name can’t help you...

How To Build A Classic Brand Name That Exudes Trust And Capability

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With several different styles and endless types of names to choose from, naming a business can feel impossible. However, there are a few places to start. For one, you can consider how you want to come across. When naming a business, you must consider the tone you want your brand to convey. If you are seeking a traditional, preeminent presence, you should consider a classic name. What are classic...

How and When to Use Emotional Appeals in Business Names

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Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize aristotelian rhetoric when naming your business. This article outlines the strength of emotion appeals when applied to business naming...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

How Poetry Can Help You Name Your Business

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Why read Yates? Why did they teach Shakespeare in school? It’s not like you’ll ever have to apply poetry to your life when you grow up, right? Maybe not quite. Poetic techniques are a fantastic tool when it comes to  choosing a name for your business. Poetic devices bring two strengths to your business name. They aid in memorability, making it easier for people to pass your brand name along for...

How To Use Abstract Names For Your Business

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Xerox, Vivo, Hulu. These names would just sound like a random jumble of sounds to many people if they were unfamiliar with the brands associated with them. These are abstract brand names, meaning they have no obvious connotations or roots and no direct association with the service or product the business is selling. Abstract brand names are rich with potential due to their originality...

5 Best Consulting Firm Names

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More often than not, the name of your company will likely be the first thing a potential client ever knows about you. If you are operating in an industry that is as competitive as consulting, the importance of creating a quality list of consulting firm names should not be easily overlooked. Though you will still need to put in an effort to differentiate yourself from the competition, having a...

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