Insights from 20,000+ Naming and Branding Projects

CategoryName Styles & Types

How to Name an Agency and Win the Branding Game

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your agency name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a small business use a great name...

How to Create an Automotive Business Name that Will Help You Succeed

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your automotive business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: Any business that creates an amazing name...

How to Create a Name that will Help You Impress Investors

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If you are in the process of acquiring financing for your startup, you are likely concerned with finding a business name that will appeal to investors. Choosing a good name can make a tremendous amount of difference and help you secure the funding you need in order to get your business off the ground. Think about your core company values If you are thinking about how to name a business, one of...

Essential Rules for Developing Biotech Company Name Ideas

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your biotech company name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time. In contrast to a boring name, a name that...

Venture Capital Firm Name Ideas to Spur Your Creativity

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If you are hoping to run a successful venture capital company, then you will want to find as many ways to attract creative clients to your business as you possibly can. Without the ability to attract those who are looking for capital, your venture capital firm will have a much more difficult time getting off the ground and running. Fortunately, despite the competitiveness of the industry, there...

An Essential Guide to Naming Your Venture Capital Firm

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Creating a venture capital firm can be a very exciting adventure. Your firm is on the verge of becoming something that you used to only dream about and your potential for growth is seemingly limitless. But as you eagerly enter into what is undeniably a complex and competitive industry, there are some very important decisions you will have to make regarding the type of image you are hoping to...

Legal Business Name Ideas – Get Inspired

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The legal industry is one that is highly competitive. Each of your prospective clients will inevitably have a number of different legal companies to choose from. Naturally, if you are hoping to get their attention, you will need to find a way to distinguish yourself from the competition. One of the surest ways you can stand out amongst a sea of other firms is by coming up with a strong name for...

The Best Classic Books with Emotional Titles

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best classic book titles

Some of the best classic book titles have deep emotional draw. Though everyone has heard the old cliché “you should never judge a book by its cover,” sometimes we can’t help but do so anyway. The name of the book we see on the cover is often our first impression of its content, and naturally, the name of the book is the first opportunity for the author to capture our interest. Countless books...

5 Styles of Effective, Evocative Names for Your Business

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Remember the first time you heard about some of your favorite brands? It was the name that gave you the first taste of that brand. Some of the brands that I remember learning about for the first time include Berkshire Hathaway Real Estate, Sales Force, Dollar Shave Club, Squatty Potty, and Uber. Looking back, I can clearly see how unique these first impression where, from presigue to curiosity to...

Start Brainstorming: Business Name Types with Examples

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Brainstorming business names can make you feel like you’ve hit a wall. After gathering momentum with your great business idea, it can be disheartening to feel your momentum slow as you are presented with the task of coming up with a name. Maybe you have come up with a great name, but you can’t use it because of trademark competition, or you’re simply stuck and can’t come up with a solid name...

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