Four Steps To Validating Your Company, Brand, or Product Name

Choosing a business name with confidence is a struggle. Validation helps you make a strong choice that will support your goals and growth while allowing you to feel certain that the name you’ve chosen will likely not cause any major issues down the road. Through this four-step business name validation process you can take the […]

Audience Testing is Key To Unbiased Customer Validation

Your business name is arguably the most recognizable part of your brand. Company names hold great weight, and the right one can bring about brand familiarity, customer loyalty, brand attraction, and much more. If you have embarked on a naming project, rather a first name or a rebrand, it is important to get unbiased feedback […]

Strategies to Avoid Business Name Debacles

To catapult your startup to international acclaim it is important to name your company and brand with a moniker that resonates with your target customer. To fulfill the dream of your business growing into a unicorn worth billions, start by distilling the vision of your startup into a memorable and meaningful name. Here are some […]

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Validating Your Name – Creating an Awesome Business Name, Part 6

Over the next few weeks, we’ll be sharing a series of posts outlining nine steps that will help you create the perfect name for your company, product, service, e-book, or app. This article will help you validate the name you created using steps 1-5 of the naming process. Read Parts 1, 2, 3, 4, and […]