Insights from 19,000+ Naming and Branding Projects

CategoryNaming Strategy

How and When to Use Emotional Appeals in Business Names

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Aristotle outlined three principle persuasion techniques, Ethos (ethical appeals), Logos (logical appeals), and Pathos (emotional appeals). Because your business name is a means of persuading your potential customers to buy your product or service, you can utilize aristotelian rhetoric when naming your business. This article outlines the strength of emotion appeals when applied to business naming...

Tips for Using Abstract Adjective + Noun Naming Techniques for your Business

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When naming your business, there are a variety of name types you can use. Classic, abstract, emotional, and clever names are also styles you can work with. Creative, engaging, and brief, abstract names provide almost limitless potential in our world of shrinking name availability. If you want a unique and memorable name that will serve as a strong foundation for your brand, you may consider this...

7 Best New Tequila Brand Names

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When you think about naming, you probably think about your company, but the name of the products that you sell are just as important. A great name creates the first impression that your potential customers are looking for. If you don’t create that great name, however, you could lose a customer before they even see what your product is. It may seem strange that someone could make a decision about...

Best Craft Beer Brand Names – Get Inspired

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When you are at a bar and are looking over the beer menu, it can be quite easy to be overwhelmed. Though there are probably some beers you have heard of before, there are likely a many brands that you are completely unfamiliar with. Choosing the beer you want to drink can sometimes feel rather arbitrary. One of the first things we notice about a beer is its name. Craft beer brand names have an...

15 Best Band Names of All Time

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A name can make the difference between success, failure, and mediocrity. Just as a brand cannot succeed without a name that appeals to its target audience, a band also requires an effective name for success. A band’s name is the first thing an audience will likely ever know about it. We take a look at some of the best band name ideas of all time. The Band If you are going to choose a name for...

How to Develop Great Cannabis Business Names Fast

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your cannabis business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When the owners of a cannabis business use a...

How to Name Your Vitamin and Supplements Brand

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your supplements brand  name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time: When a vitamin and supplements brand uses a...

Venture Capital Firm Name Ideas to Spur Your Creativity

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If you are hoping to run a successful venture capital company, then you will want to find as many ways to attract creative clients to your business as you possibly can. Without the ability to attract those who are looking for capital, your venture capital firm will have a much more difficult time getting off the ground and running. Fortunately, despite the competitiveness of the industry, there...

Pros and Cons of Using a Company Name Generator

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One of the most important components of starting a new business is generating an effective name. Your name is important for creating a positive relationship with your clients and without a good name, your company will have a much more difficult time succeeding in the long-run. A good name is one that is able to project your brand’s target image, communicate effectively with your target audience...

An Essential Guide to Naming Your Venture Capital Firm

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Creating a venture capital firm can be a very exciting adventure. Your firm is on the verge of becoming something that you used to only dream about and your potential for growth is seemingly limitless. But as you eagerly enter into what is undeniably a complex and competitive industry, there are some very important decisions you will have to make regarding the type of image you are hoping to...

Insights from 19,000+ Naming and Branding Projects

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