Insights from 20,000+ Naming and Branding Projects
A value proposition is a vital component of a brand’s marketing toolbox. Without an effective one, it can be difficult to convince consumers that your company is worth doing business with. This is why it is absolutely critical that you invest the time and resources necessary to get your value proposition right. What is a value proposition? A value proposition is a collection of key ideas...
It takes money to make money, and it’s surprising how much you can do with just a little cash. For new businesses, a stack of working capital can help you to hit the ground running. Renting adequate office space, buying shiny new equipment, hiring top-notch employees—it all requires cash. Fortunately, there’s no shortage of business financing options at your disposal. From government...
Social media is considered to be one of the most life-changing platforms in this highly technological world – never staying the same and always changing after a few months and turning into something more enhanced and updated. All this began a long time ago when Friendster started, which was short-lived, then followed by MySpace which ruled the internet world for some time. However, these two were...
More often than not, the name of your company will likely be the first thing a potential client ever knows about you. If you are operating in an industry that is as competitive as consulting, the importance of creating a quality list of consulting firm names should not be easily overlooked. Though you will still need to put in an effort to differentiate yourself from the competition, having a...
If there is any city in the world that is known for distinguishing the winners from the losers, it’s Las Vegas. But while the city’s many visitors are usually found competing against each other at various slot machines and poker tables, there are literally thousands of different brands simultaneously competing to win their attention. In order for a brand to succeed in a city that is as...
Statistics show coworking spaces have transformed the way people interact with each other, how they’ve influenced the growth of business relationships and the fact they’re perceived rather than a workplace, a site to integrate personal and professional interests. Indeed, a study made by The Huffington Post showed that 92% of people are satisfied with their coworking space, 91% have...
The world of freelancing has seen some big changes in the past several years, and there are now more choices than ever when it comes to setting up a work homebase. Out of all the options available, how do you know if coworking is right for you? If you identify with any of the reasons below, it might be time to take the plunge. You Want a Community Working for yourself is great until loneliness...
Is choosing a name for your travel agency difficult? Turns out, it is quite difficult. In fact, choosing a company name for any kind of business is a difficult and tricky task, so you need to make some time to do some research and brainstorming to come up with a creative and effective name. The company name ideas that you select for your travel agency should not only be functional, it should be...
To catapult your startup to international acclaim it is important to name your company and brand with a moniker that resonates with your target customer. To fulfill the dream of your business growing into a unicorn worth billions, start by distilling the vision of your startup into a memorable and meaningful name. Here are some tips and pitfalls to avoid a costly disaster. A Word of Caution on a...
Every entrepreneur knows the hard truth that most startups fail. Every coach, consultant, and guru out there has a unique (sometimes secret) formula for making startups successful. The number of blogs written on this topic are endless. So let’s not go down that road yet again. Instead, let’s hone in on one hurdle that every startup must address. A single decision that certainly will not ensure...
Insights from 20,000+ Naming and Branding Projects