Insights from 18,000+ Naming and Branding Projects

CategoryTips – Taglines

Why A Great Tagline Is Worth The Investment

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According to Wikipedia, a tagline is defined as “ a memorable dramatic phrase that will sum up the tone and premise of a product, or to reinforce and strengthen the audience’s memory of a product.” When clients come to Squadhelp and inquire about taglines, catch phrases, or slogans, we always highly recommend them. After all, for a small investment you get quite the bang for your buck. Imagine...

9 Funniest Slogan Mistranslations That Prove The Importance of Linguistics Analysis

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Here are some less-than-desirable consequences of branding initiatives in which a tagline was not validated thoroughly. These 10 mistranslations will have your laughing out loud, but they are also a serious warning for anyone seeking success in our modern, globalized ecosystem. Hablas Español When Coors Beer expanded to Spanish speaking countries, executives at the company decided to keep their U...

How to come up with a tagline like Nike

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The “Just do it” tagline has been popular for the longest period anyone can remember. It has been standing out, and I don’t even need to tell you which brand it represents.  Nike has been effective on using its tagline. It purely stands out. It is simple, memorable and timeless. The company has conquered all the dos on tagline creation and has captured the essence of having a...

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