Insights from 20,000+ Naming and Branding Projects

How to Develop Good Construction Company Names


Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your co working business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

Make sure you have a great name and you’ll be able to pull even more people in to your business. And no one wants to be the business that causes this awkward situation:

“Do you know anywhere I can go to get my new house built?”

“I think there’s a place somewhere around here but I’m not sure what their name is.”

With this in mind, follow these guidelines to develop your owner amazing [business] name ideas and finding a great name that will help you succeed:   

Start in the Right Direction

You are launching a construction business, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your construction business.

The major focus of every construction company is trust and quality. Classic construction company names are almost always sought after. However, some companies also layer in some other elements. Weather it is modern, high-end, or affordable pricing, names that can capture the essence of your messaging are very helpful.

Ask yourself, What do I want people to know about my construction business immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success. Learn more about how to name a business with effective and evocative brand styles.  

Level Up was a winner from one of Squadhelp’s many Construction Business Naming Contests. It’s definitely a unique name that makes you think of building something larger and even better (and maybe your favorite video game). It really creates an image of bigger and better things, which is just what you want when you hire a construction company.

Understand What You’re Looking For

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • We’re looking for something that’s super modern and really draws in a crowd.
  • We’re looking for something that’s going to describe everything we have to offer in a concise way.
  • We’re looking for something strong and bold that will show everyone we know how to take care of them.
  • We’re looking for something stylish that makes people think of us synonymous with elegance and high-end.

A lot of businesses dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of construction company name ideas, we believe strongly in a more systemic and strategic approach.

This is a short brand that makes you instantly think of having your own place. It’s a play on the words ‘at least’ or maybe ‘at last’ because you’re going to have ‘at least’ a great place to stay ‘at last.’ You can see that it’s all about renting property and also that it’s short, to the point and easy to remember. The brief probably went something like: We want a name that lets everyone know who we are right from the start.

Find What Inspires You

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the companies your competing against is an important aspect of developing effective [business] name ideas. One of the major decisions you’ll want to make when naming your [company] is, Do I want to fit in or stand out from my industry?

Develop an Inspiration Deck – You can find inspiration for your construction business name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning catchy construction company names from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

If you’re looking for something that screams renovation then RedoRX is a great choice. When you look at it you can definitely see that it’s remaking things and it’s a prescription, which is of course, the best way to go about fixing any kind of problem. With your home, you’re going to want the prescription for getting things just right.

Essential Features of Your Name

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Also remember to avoid …

Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

View this full checklist for Catchy Business Names.

The Brand You Want

A great construction name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a company to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

You can see how this logo really shows what the company is all about and the name lets you know that you’re going to get exactly what you want. Imagine how that’s going to appeal to your customers.

The Work it Takes

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Running into legal issues after finally deciding on a business name can be devastating to your business. In order to reduce your risk of run-ins with another company’s legal teams or issues with Trademark filing, it is important to check for Trademark Risk before making a final decision on your name. consider that you may be infringing on someone else’s trademark. Depending on your experience with the Trademark process, you can perform this due diligence of your own. However, it’s often best, especially when the consequence could be a receiving a cease-and-desist letter, to have your potential business name ideas checked out by a licensed professionals.

Learn the three additional critical validation steps – discover how to pick a business name.

You’re In the Game

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get construction brand names (quickly and easily), create strong brands, and grow faster by launch a naming contest to engage hundreds of naming experts as you’re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase.

Construction Brand Domains for Sale

This name really makes you think of a company that knows what they’re doing and can get any job done quickly and easily.

Two words that symbolize a home of your own to just about anyone, this company definitely sounds like it’s going to get you what you’re looking for.

View our full list of construction company domains for sale.


About the author

Janna Sevilla
Insights from 20,000+ Naming and Branding Projects

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