Insights from 19,000+ Naming and Branding Projects

How to Name Your Coworking Space Effectively


Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your coworking business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

Having the right name is going to be the first key to getting people in the door of your business. And no one wants to be the business that causes this awkward situation:

“I really need a great workspace, but I don’t want to rent an office. Do you know anyplace?”

“I think there was a place in town but I don’t know what it’s called.”

With this in mind, follow these guidelines to develop your owner amazing coworking business name ideas and finding a great name that will help you succeed:   

To Get There You Must Know Where You’re Going

You are launching a new venture, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your co working business.

Cowork spaces are typically some of the most innovative and collaborative places within the business word. They provide agile solutions for a diverse group of people. Coworking spaces do well to capture some of their core essense right in their name.

Ask yourself, What do I want people to know about my coworking business immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success. Learn more about how to name a business with effective and evocative brand styles.  

GeniusDen is one of our winners in the coworking naming space. It brings together two words that we already know the meaning of, genius, and den to create one word that sounds like a place that very smart people are going to go in order to collaborate and get some great work done.

Know What You Need

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • A fresh and modern name should show off our key qualities – comfort, collaboration and quality.
  • Something descriptive that really tells people what we’re all about would be a great place to start.
  • A name that can help us show how we can help our clients get exactly what they need.
  • Something elegant and stylish that shows we’re really up with the times.

A lot of businesses dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of coworking business names, we believe strongly in a more systemic and strategic approach.

Citizens of Creativity really does make you think of a place that you can gather and be as creative as possible. The project statement for this name probably read something like: We want to create the image of a comfortable and relaxing place that people can come and really immerse themselves in anything they want.

Discover What Inspires You

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Don’t censor yourself when brainstorming – There is no wrong answer when brainstorming. Just let the ideas flow. Sometimes a “bad” ideas will inspire a “great” ideas. When you’re developing name ideas, one thought leads to the next, and censoring your ideas will stop this amazing creative flow. And don’t forget to have fun.

Develop an Inspiration Deck – You can find inspiration for your coworking business name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning coworking business names ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

When you hatch something you bring a brand new life into the world, like with an egg. A hatch yard is a place that you would bring forth several different types of new life, which is a great way to describe the place that you’re creating a brand new type of business.

What Every Name Needs

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it appealing?  Is your name pleasant to see and hear? Many times, in a quest to be unique or edgy, companies will select a name that lacks appeal with the target market. Consumers should like how your name looks and sounds. If they do, it’s much more likely that they’ll want to learn more about your business and talk to friends about your brand.

Also remember to avoid …

Neutral names: Is your name too safe or too boring? While you don’t want to choose an obscure or difficult name, you also don’t want to overcorrect and select a name that simply doesn’t excite consumers. A dull name means that you won’t stand out in a sea of competitors, putting you at a disadvantage from the start. View our full checklist for Catchy Business Names.

What Can You See?

A great coworking business name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a coworking business to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

A name like Leniently lets you know that you’re going to have some freedom to get things done yourself and you’ll still be able to get it there. Imagine how great this name is going to look on your business.

The Effort Speaks Volumes

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Running into legal issues after finally deciding on a business name can be devastating to your business. In order to reduce your risk of run-ins with another company’s legal teams or issues with Trademark filing, it is important to check for Trademark Risk before making a final decision on your name. consider that you may be infringing on someone else’s trademark. Depending on your experience with the Trademark process, you can perform this due diligence of your own. However, it’s often best, especially when the consequence could be a receiving a cease-and-desist letter, to have your potential business name ideas checked out by a licensed professionals.  Learn the three additional critical validation steps – discover how to pick a business name.

It Is What You Make It

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get coworking space names (quickly and easily), create strong brands, and grow faster by launch a naming contest to engage hundreds of naming experts as you’re guided through our agency-level naming process or explore our hand-picked collection of premium names available for immediate purchase.

Co Working Business Domains for Sale  

This name sounds just like you’re going to collaborate with others and that’s what you’re going to be doing, collaborating on a space and even getting some help with your work if you want it.

A combination of the words ‘huddle’ and ‘wise’ this business sounds like a place where you’re going to come together with other smart people to get things done. What could be better?

View our full list of coworking space domains for sale.

Insights from 19,000+ Naming and Branding Projects

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Have a great name in 3-5 days--or less.

1) Experts submit hundreds of name ideas and matching URLs.
2) We test your favorite names with your audience.
3) A licensed Trademark attorney provides risk scores.
4) You start your business with an awesome name.
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