Insights from 20,000+ Naming and Branding Projects

Best Craft Beer Brand Names – Get Inspired


When you are at a bar and are looking over the beer menu, it can be quite easy to be overwhelmed. Though there are probably some beers you have heard of before, there are likely a many brands that you are completely unfamiliar with. Choosing the beer you want to drink can sometimes feel rather arbitrary.

One of the first things we notice about a beer is its name. Craft beer brand names have an especially large impact on whether you will choose to buy them or not. A good name will project a positive brand image. This can be done by focusing on the beer, the location of the brewery, or numerous other factors.

We take a look at some of the best craft beer names.

Extrovert IPA (Left Hand Brewing Company)

This name of this great Colorado brew is almost a perfect description of the beer itself. It’s fun, it’s loud, and it certainly does everything it can to stand out in a crowd.

Pearl Necklace Oyster Stout (Flying Dog Brewery)

The term “Oyster Stout” is notably effective because it positions two things that are normally associated with opposite ends of the color spectrum. This particular beer is brewed with actual river oysters which makes the name even more meaningful.

Hoppy Ending Pale Ale (Palo Alto Brewing Company)

Some of the best beer brand names are the ones who decide to use puns. Hoppy Ending is a name that simultaneously describes the “hoppiness” of the beer along with the joy you’ll feel once you drink it.

A Little Sumpin’ Sumpin’ (Lagunitas Brewing Company)

This classic California beer has a name that is as fun to say as the beer is to drink. You’re unlikely to find a bartender that doesn’t at least roll their eyes and smile upon hearing a customer ask for “a Little Sumpin’ Sumpin.”

Hibernation Ale (Great Divide Brewing Company)

This is a well named beer brand for a variety of different reasons. The word “hibernation” immediately makes you think of being comfortably tucked away on a cold winter night. Imagery is one of the most effective brand naming strategies.

Haulin’ Oats (O’Connor Brewing Company)

This tasty beer has a name that works on multiple levels. Not only is the name a great pun based on a classic American music duo, it also paints a clear image of the beer’s naturally oaty flavor.

Anti-Hero IPA (Revolution Brewing Company)

Brewed in Chicago, the Anti-Hero is a name that seems as “revolutionary” as the company that made it. The beer comes in a can with detailed imagery and is also colored green to make you immediately think of hops.

There are many different strategies you can take while naming a brand of beer. Some people prefer to be witty, others prefer to create an image in consumers’ minds. The strategy that will be right for you will depend on the kind of brewery you are, the kind of beer you hope to make, and the audience you wish to appeal to. Hopefully, these creative names can help inspire you to find one that works for you.

About the author

Janna Sevilla
Insights from 20,000+ Naming and Branding Projects

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