If there is any city in the world that is known for distinguishing the winners from the losers, it’s Las Vegas. But while the city’s many visitors are usually found competing against each other at various slot machines and poker tables, there are literally thousands of different brands simultaneously competing to win their attention.
In order for a brand to succeed in a city that is as competitive as Las Vegas, it will need to find a way to stand out from the rest. The best brand names are the ones that are creative, memorable, and different. We take a look at some of the best brand names you’ll find in the “Entertainment Capital of the World.”
- Caesars Palace
Naturally, people who are on vacation want to stay at a place where they will be treated like royalty. The name Caesars Palace is easy to remember and invokes an image of a place that would be good enough for Caesar himself. When naming a hotel, invoking the image of a historically powerful figure can be very effective.
- Four Queens Hotel and Casino
The name Four Queens is particularly effective because it simultaneously refers to the royal treatment that hotel guests desire as well as an excellent hand you could have in a game of poker. Simultaneously focusing on luxury and entertainment can effectively create the kind of image a hotel is striving for.
- The Cosmopolitan of Las Vegas
Cosmopolitan is one of the most effective words for brands who are looking to establish an image of worldliness and class. Hotels that focus on a specific branding “theme” in their name are often the ones that are the most successful.
- Monte Carlo Resort & Casino
Monte Carlo has often been called the “Las Vegas of Europe.” Having a Monte Carlo themed resort in Las Vegas can help combine the best of both worlds. In fact, many of the top resorts in Vegas promote their brand by referring to other parts of the world.
- Electric Daisy Carnival
The Electric Daisy Carnival is one of the biggest music festivals held in Las Vegas each year. The name simultaneously refers to the electronic music you will find there and also invokes a pleasant image of a daisy. Juxtaposing opposites–such as the concept of electricity and the image of a flower–is one of the most widely used strategies in the event naming business.
The Bellagio is one of the best known hotels in all of the Las Vegas strip. Being themed and associated with Bellagio, Italy helps create an image of sophistication. Using a European theme when naming a service based business has been proven to be uniquely effective in the United States.
- Luxor Hotel & Casino
Many people recognize the Luxor because of its unique pyramid-shape and replica of a sphynx. But though these marketing tactics seem to definitely be effective, including a power letter such as “x” can also help attract new guests. Additionally, the root term “lux” is a great way for hotels to inspire a sense of luxury.
- World Series of Poker
The term World Series helps you immediately recognize a tournament as the most important of its kind in the world. In the early days of the World Series of Poker, its epic name certainly helped it quickly move into the spotlight. Even if your event is not the biggest in the world, naming it on a global scale can certainly help it grow.
- New York-New York Hotel & Casino
New York is undoubtedly the most famous city in the United States. Naming a hotel and casino after something that foreign visitors are more familiar with is a great way to get their attention. Borrowing credibility from a pre-established entity is a great way for an organization to immediately seem more powerful.
These are just a few of the best brand names you will find in Las Vegas. With a worldly appeal and a little bit of effort, each of these brands has effectively positioned itself away from the competition.