Insights from 20,000+ Naming and Branding Projects

How To Come Up With A Terrific Name For An App



You had a great idea and completed–or are in process of– the research and development phase to transform it into an app. Kudos & congratulations! That is an accomplishment to be proud of. You may just be at a sticking point trying to determine what to call it and how to brand it. We are here to help.

How To Get Started

We recommend writing a short brief about your product and company, to include your objectives, mission, what the app does, who the competition is, the price point, and who the target audience for the product is. Also add any key criteria about the name that you already know, such as if it needs to be a short name, 1-2 syllables, or under a certain number of letters.

Think about other products in the category your product is in. Are there any names you really like? Names that you definitely do not like? What are some of your favorite product names in this category and why? Are there already names under consideration? If so, that is a great place to start.

Next, gather a few friends, family and/or colleagues to help you brainstorm names that will fit your product and the brand it may be under. We like to think of style categories and decide which may be the right direction for this project, be it classic, clever, intriguing, emotional or experiential. Categorize the names you come up with under the various styles. Determine if you want the name to be visual, short, fun, serious, strong, feminine, or what other characteristics do you want?

If you stall while brainstorming, bring up favorite names and brands of products in use today. We have way too many favorite product names in the marketplace to name them all, but here are a few to peruse: Happy Meal, PayPal, Frisbee, Squatty Potty, Blackberry, Apple, Chia Pet, iphone, Kleenex, Caramel Machiatto, Hokey Pokey Elmo, Nature‚Äôs Miracle, Simple Green All Purpose Cleaner, Smartwater…

Here are a few of our favorite Squadhelp client product apps:

  • Talkzie (language tutoring app)
  • LulaLearn (social learning app)
  • Flexhale (yoga app)
  • Parksy (mobile parking)
  • Trola (social music app)
  • Cookfy (cooking app)
  • All Knightr (social gaming app)
  • Alpha Mail (email and calendar app)


Walk through product names, the names you came up with, review other products in the category, look at magazines, product trends, fashion ads for ideas. No idea is a bad idea. Build off of each other. Have multiple ideation sessions if need be. In between, give homework for everyone to come back and present a similar product where they like the name. Don’t give up until you feel that you have a name that will represent your product well. Once you do, we recommend you validate the name through audience testing, followed by getting trademark reports and filing for a trademark as part of your due diligence.

With all the steps completed, your chosen name is ready for launch. Once again, congratulations.


Kathleen Kennedy is Director, Branding & Partnerships at– an end-to-end crowd sourced business name development platform, that is also affordable. Squadhelp has helped ideate over 12,000 company names, taglines, and logos with the help of their 70,000 person strong creative community. Squadhelp delivers a breadth of options for a fraction of what it costs to use a naming and branding agency.

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Insights from 20,000+ Naming and Branding Projects

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