How to Name your Baking Business

When you finally get the chance to develop your hobby of creating delectable sweets into an official pastry or cake business, it will definitely be an exciting and great prospect for you and for those who will sink their teeth into some of your baked goodies. We all know that having really delicious desserts such as cakes, cookies, cupcakes, and other baked goodies are the key to a prosperous bakeshop or pastry shop, and choosing a company name that will best fit your business is just as vital.


Having the perfect name for your baking business is one way for your clients and prospects to remember you and your business, and if you choose a name that will make the business click, you will soon be on your way to having a successful business. With that, here are some tips on how you can come up with great business name ideas that will fit perfectly for your baking business.


  • Let People Know that Your Business is Related to Baking


This is something obvious but most of the time, people tend to overlook this when they think of a name for their business. When you are in the process of creating a name for your baking business, ensure that the name you choose is clear enough that people will automatically know that baking is what you do; additionally, this will also make it easier for customers and prospects to find you, especially when they search for your bake shop online.


  • Consider the Business’ Story


What is the story behind your baking business’ name? Most people enjoy learning about the history of a name, and if you choose a name that is based on your sources of inspiration and interests, or even a name of a pet, it will surely interest the customers and may even be as memorable to them as it is to you. If you also have a great short story that is attached to the business name, potentials will most likely remember the name of your business without trouble.


  • Name the Baking Business After Yourself


Consider using your own name when coming up with interesting business name ideas for your baking business, but make sure that you customize your name a little and make a little variation to this. There may be a lot of Sweets by Jane around, so making a few changes and tweaks on your name would be better and even a unique idea – Jane’s Sweet Creations or Cupcakes and Cookies by Jane could do the trick.


  • Allow the Business to Grow


When choosing a company name for your baking business, avoid limiting yourself and let the business grow. An example is, if you specialize in éclairs and name your business “The Éclair Kitchen”, it will be a great name for now. What if you eventually want to add other sweets such as cookies or crepes? The name will not have the same ring to it compared to when it was only specializing in éclairs. Avoid limiting any possibilities in the future by selecting a business name that is too specific that it limits the growth of your business.


  • Check if the Name is Available


Before you get too excited about the name you have selected for your business, make sure that it is free and available for you to use. Do not only check if it is available for your official site; make sure that the name is also available on other social platforms.




Selecting that perfect name for your sweet haven is an extremely vital step since it sets a certain tone for everything that comes after. You should keep in mind that there are also a lot of businesses in the same industry as yours and the names that they have may sound very similar to each other. The thing here is to keep your name unique and memorable, as well as descriptive and clear.


If you have been trying to come up with a name for your business but have no luck in this, you can search for some naming inspirations or host your own naming contest on sites just like Squadhelp where a lot of smart creatives will compete and offer you unique names that are great for your business – an extremely easy and cost-efficient way to acquire tons of unique names that could work perfectly for your baking business.