Insights from 18,000+ Naming and Branding Projects

How to Name Your Entertainment Business

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your entertainment business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

When the owners of an entertainment business use a great name, they are likely to attract more customers from Google search than their competition who is using a flat, uninteresting name.  And no one wants to be the business that causes this awkward situation:

“Hey, where did you get that CD? I’d love one just like it!”

“Oh, this. The price was awesome and there was a huge selection. Over at … oh, I can remember the name right now.”

With this in mind, follow these guidelines to develop your own amazing entertainment business name ideas and finding a great name that will help you succeed:   

Always Plan Where You’re Heading

You are launching a brand new venture, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your entertainment business.

We recommend entertainment businesses name ideas that connect emotionally with your target customer. Entertainment is all about connection and attention. Start with a resonate name!

Ask yourself, What do I want people to know about my company immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success.  

Musicly, a winning name from one of the many Squadhelp Entertainment, Events and Arts Naming Contests, is a great example of a sleek and unique name that definitely brings to mind just what it has to offer, excellent music.  

Create a Solid Plan

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • We need a name that’s completely on trend and draws in new people.
  • We need a name that leaves a great impression on our clients and makes them come back for more.
  • We need a name that’s catchy and encourages our values of being connected and strong.
  • We need a name that showcases our brand with vibrance and fun.

A lot of companies dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of entertainment business name ideas, we believe strongly in a more systemic and strategic approach.

This is an example of a company that’s available anywhere and for absolutely anything, because they’re Realmless. The project statement that resulted in the brand name probably read something like this: We’re looking for a vibrant and modern name that really conveys our variety.

Find Something that Pushes You Forward

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the business you’re competing against is an important aspect of developing effective entertainment business name ideas. One of the major decisions you’ll want to make when naming your business is, Do I want to fit in or stand out from the entertainment industry?

Develop an Inspiration Deck – You can find inspiration for your company name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning business names ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

When searching through entertainment, events and arts name ideas, you might be surprised and inspired by an outside the box approach like Bella Bash. This name uses bash to really get you thinking about a great experience and a fun party.

Things Your Name Requires

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it appealing?  Is your name pleasant to see and hear? Many times, in a quest to be unique or edgy, companies will select a name that lacks appeal with the target market. Consumers should like how your name looks and sounds. If they do, it’s much more likely that they’ll want to learn more about your business and talk to friends about your brand.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Is it evocative? Is your name emotional, experiential, descriptive, elegant, witty? A name should inspire a response from your target audience.

Also remember to avoid …

Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

Neutral names: Is your name too safe or too boring? While you don’t want to choose an obscure or difficult name, you also don’t want to overcorrect and select a name that simply doesn’t excite consumers. A dull name means that you won’t stand out in a sea of competitors, putting you at a disadvantage from the start.

Picture What You’re Working With

A great entertainment business name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a company to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

This name definitely draws you to thinking about poetry and maybe a poetry reading or even other artistic endeavors. Even better, it’s simple and elegant.

There’s Work Involved

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Running into legal issues after finally deciding on a business name can be devastating to your business. In order to reduce your risk of run-ins with another company’s legal teams or issues with Trademark filing, it is important to check for Trademark Risk before making a final decision on your name. consider that you may be infringing on someone else’s trademark. Depending on your experience with the Trademark process, you can perform this due diligence of your own. However, it’s often best, especially when the consequence could be a receiving a cease-and-desist letter, to have your potential business name ideas checked out by a licensed professionals.

Learn the three additional critical validation steps – discover how to pick a business name.

Turning Things Around

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get entertainment business name ideas (quickly and easily), and create strong brands by launching naming contests to engage hundreds of naming experts as you’re guided through our agency-level naming process, or explore our hand-picked collection of premium names available for immediate purchase.

Entertainment Business Brand Domains for Sale

Audio is everything you want for your next entertainment experience and AudioRE definitely sounds like a place where you can find it, right?

Coupled with a great logo, this name definitely makes it sound like a place that can find you a great experience wherever you happen to be.

View our full list of entertainment business brand domains for sale.

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