Insights from 19,000+ Naming and Branding Projects

How to Name Your Fashion Brand


Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your fashion business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

When the owners of a fashion business use a great name, they are likely to attract more customers from magazines than their competition who is using a flat, uninteresting name.  And no one wants to be the business that causes this awkward situation:

“Hey, where did you get that great jacket? I’d love one just like it!”

“Oh, this. I got it from this great store that has some of the best clothes and great prices. Over at … oh, I can remember the name right now.”

With this in mind, follow these guidelines to develop your owner amazing business name ideas and finding a great name that will help you succeed:   

Know Where You’re Going

You are launching a fashion business, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your fashion business.

Typically, founders choose fashion brand name ideas that align with, or stand out from, the industry norms. Consider names that will position you as modern and trendy or sophisticated and timeless.

Ask yourself, What do I want people to know about my fashion business immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success.  

Elavana, a winning name from one of the many Squadhelp Fashion Business Naming Contests, is a great example of a name that’s high class and makes you think about something better and better. Designed to ‘elevate’ your design sense, this is definitely a brand that offers wonderful things.   

Specify Your Needs

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • We’re looking for a name that can really capture our fashion sense and our strong sense of what’s new
  • We’re looking for a name that really shows people we are fun, eco-friendly and modern
  • We’re looking for a name that shows we have what everyone is looking for with plenty of options to choose from
  • We’re looking for a name that immediately brings to mind high-end and luxury

A lot of fashion businesses dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of fashion business name ideas, we believe strongly in a more systemic and strategic approach.

Short, sweet and to the point, Brazen makes you think of being bold and strong, which is exactly what this jewelry is all about. The project statement that resulted in the brand name probably read something like this: We need a name that will immediately make people think about expressing themselves and their individuality.  

What Draws You In?

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the fashion brands you’re competing against is an important aspect of developing effective brand name ideas. One of the major decisions you’ll want to make when naming your brand is, Do I want to fit in or stand out from the industry?

Develop an Inspiration Deck – You can find inspiration for your fashion business name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning business names ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

When searching through fashion name ideas, you might be surprised and inspired by an outside the box approach like Wicked Sole. This name is a little unexpected but still a lot of fun at the same time, drawing to mind something a little bit wild but still a whole lot of fun.

What Your Name Needs

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it appealing?  Is your name pleasant to see and hear? Many times, in a quest to be unique or edgy, companies will select a name that lacks appeal with the target market. Consumers should like how your name looks and sounds. If they do, it’s much more likely that they’ll want to learn more about your business and talk to friends about your brand.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Is it evocative? Is your name emotional, experiential, descriptive, elegant, witty? A name should inspire a response from your target audience.

Also remember to avoid …

Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

Neutral names: Is your name too safe or too boring? While you don’t want to choose an obscure or difficult name, you also don’t want to overcorrect and select a name that simply doesn’t excite consumers. A dull name means that you won’t stand out in a sea of competitors, putting you at a disadvantage from the start.

Think About Your Goals

A great fashion business name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a fashion business to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

Who doesn’t want to showcase their own individuality and their personal taste? With a name like ‘Uniqley’ you’re definitely getting that image and the idea that whatever you find here will be special.

Put in the Hard Work

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Once you’ve settled on a top choice name, it is crucial to perform a linguistics analysis to ensure that the name translates well globally. A number of companies have run into linguistic challenges, including Nokia. The manufacturing brand had no idea that their new line of Lumia cell phones would translate to “lady of the night” in Spanish.

Performing a linguistic analysis on your name can help you avoid an embarrassing situation that could ultimately alienate your brand as well as cost you expensive and time-consuming rebranding that will eat up your revenue and sales.

Words and language are powerful tools as they can play a crucial role in the success or failure of any company or product. Conducting the proper research can help you feel confident that your name choice will be well received on a global level.

Learn the three additional critical validation steps – discover how to pick a business name.

It’s All Up to You

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get fashion business names (quickly and easily), and create strong brands by launching naming contests to engage hundreds of naming experts as you’re guided through our agency-level naming process, or explore our hand-picked collection of premium names available for immediate purchase.

Fashion Brand Domains for Sale

It sounds like two things you definitely want to be, elegant and strong. With clothes from this brand you’re going to feel like you’re really showing off.

It may sound like something crazy, but it also sounds like something you’re going to love sleeping in at night, because it’s crazy comfortable.

View our full list of fashion business domains for sale.




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