Insights from 19,000+ Naming and Branding Projects

How to Name Your Finance Business


Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your finance business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

When the owners of a finance business use a great name, they are likely to attract more customers from word-of-mouth than their competition who is using a flat, uninteresting name.  And no one wants to be the business that causes this awkward situation:

“Hey, where did you get that financial plan set up? I’d love one too!”

“Oh, this. I found someone online that helped me figure out what I needed to do. They were really great about listening to what I wanted and finding the right plan for me. Over at … oh, I can remember the name right now.”

With this in mind, follow these guidelines to develop your owner amazing [business] name ideas and finding a great name that will help you succeed:   

Work Out What You Want

You are launching a brand new finance business, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your financial business.

We recommend finance business name ideas that exude authority and success. Use your brand name to build a strong and memorable first impression.

Ask yourself, What do I want people to know about my finance business immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success.  

Affluencer, a winning name from one of the many Squadhelp Finance  Naming Contests, is a great example of a fun and thoughtful name that makes you think about being affluent and having everything you might need. You also get an idea of someone who can ‘influence’ you to become affluent.  

Know What You Need

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • We need a name that’s modern and shows our clients that we’re a company all about improving their lives.
  • We need a name that describes what we have to offer, great services, excellent client service and more.
  • We need a name that lets everyone know we’re the best option out there, even compared to companies that have been around for a while.
  • We need a name that’s stylish and elegant, showing people we’re more than just a financial solution

A lot of finance businesses dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of finance business name ideas, we believe strongly in a more systemic and strategic approach.

This name is short and sweet but definitely makes you think about what you’re looking for, expert advice. The project statement that resulted in the brand name probably read something like this: We need a name that makes our customers feel confident that they’re getting just the right help.

Find What Drives You On

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the finance businesses you’re competing against is an important aspect of developing effective name ideas. One of the major decisions you’ll want to make when naming your finance business is, Do I want to fit in or stand out from the industry?

Develop an Inspiration Deck – You can find inspiration for your finance business name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning business names ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

When searching through finance name ideas, you might be surprised and inspired by an outside the box approach like Oak & Prime. This name uses words that really make you think about strength and quality with a unique aspect that makes you look (and think) twice.

Top Name Ideas You Need

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it appealing?  Is your name pleasant to see and hear? Many times, in a quest to be unique or edgy, companies will select a name that lacks appeal with the target market. Consumers should like how your name looks and sounds. If they do, it’s much more likely that they’ll want to learn more about your business and talk to friends about your brand.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Is it evocative? Is your name emotional, experiential, descriptive, elegant, witty? A name should inspire a response from your target audience.

Also remember to avoid …

Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

Neutral names: Is your name too safe or too boring? While you don’t want to choose an obscure or difficult name, you also don’t want to overcorrect and select a name that simply doesn’t excite consumers. A dull name means that you won’t stand out in a sea of competitors, putting you at a disadvantage from the start.

Think Hard About the Brand You Want

A great finance business name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a finance business to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

Can’t you tell how a name like ‘Stashible’ could really bring out an image of having plenty of money to hide away? Paired with the fun logo of a bag full of money it’s definitely going to look great on your products.

The Hard Work Starts

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Running into legal issues after finally deciding on a business name can be devastating to your business. In order to reduce your risk of run-ins with another company’s legal teams or issues with Trademark filing, it is important to check for Trademark Risk before making a final decision on your name. consider that you may be infringing on someone else’s trademark. Depending on your experience with the Trademark process, you can perform this due diligence of your own. However, it’s often best, especially when the consequence could be a receiving a cease-and-desist letter, to have your potential business name ideas checked out by a licensed professionals.

Learn the three additional critical validation steps – discover how to pick a business name.

Getting Back to Your Work

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get finance business name ideas (quickly and easily), and create strong brands by launching naming contests to engage hundreds of naming experts as you’re guided through our agency-level naming process, or explore our hand-picked collection of premium names available for immediate purchase.

Finance Business Domains for Sale  

A fun name that makes you think of really thriving and making a great time of it. You can definitely get further with some help, don’t you think?

A name that really plays on the coins that you definitely want for yourself. This name definitely draws you in.

View our full list of finance business domains for sale

Insights from 19,000+ Naming and Branding Projects

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1) Experts submit hundreds of name ideas and matching URLs.
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4) You start your business with an awesome name.
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