Insights from 17,000+ Naming and Branding Projects

How to Name Your Manufacturing Company

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your manufacturing business name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

When the owners of a manufacturing company use a great name, they are likely to attract more customers from Google search than their competition who is using a flat, uninteresting name.  And no one wants to be the business that causes this awkward situation:

“Hey, where did you get your product made? I’d love to have mine done too!”

“Oh, this. It was really simple and the company was really great about everything. Over at … oh, I can remember the name right now.”

With this in mind, follow these guidelines to develop your own amazing manufacturing name ideas and finding a great name that will help you succeed:   

Always Know Where You’re Heading

You are launching a brand new company, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your manufacturing business.

We recommend manufacturing company name ideas that exude a timeless quality. Strong timeless brands instill a sense of trust and accountability – a great choice for most manufacturing businesses.

Ask yourself, What do I want people to know about my manufacturing business immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success.  

Pivot, a winning name from one of the many Squadhelp Manufacturing Naming Contests, is a great example of a sleek name that brings to mind a complete change or a new way of doing things.  

Knowing the Things You Need

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • We need a name that shows we are always there for our clients, no matter what they need done.
  • We need a name that shows we can do the job right and even better than the current options.
  • We need a name that shows we’re modern and empowered.
  • We need a name that shows we are trendy and in style.

A lot of businesses dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of manufacturing name ideas, we believe strongly in a more systemic and strategic approach.

This is an example of a brand that really plays on double meanings. Voltage is all about power, but VoltEdge is all about batteries (and of course the power in them.  The project statement that resulted in the brand name probably read something like this: We’re looking for a name that’s fun and really appeals to our target audience.

Find What Drives You On in Business

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

 

Research your competition – Understanding the manufacturing companies you’re competing against is an important aspect of developing effective manufacturing name ideas. One of the major decisions you’ll want to make when naming your business is, Do I want to fit in or stand out from the manufacturing industry?

Develop an Inspiration Deck – You can find inspiration for your manufacturing name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning business names ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

When searching through manufacturing name ideas, you might be surprised and inspired by an outside the box approach like Periscope Hub. This name is all about being the place to go for gathering and also the one that can see just what you need.

The Breakdown of Your Name

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it appealing?  Is your name pleasant to see and hear? Many times, in a quest to be unique or edgy, companies will select a name that lacks appeal with the target market. Consumers should like how your name looks and sounds. If they do, it’s much more likely that they’ll want to learn more about your business and talk to friends about your brand.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Is it evocative? Is your name emotional, experiential, descriptive, elegant, witty? A name should inspire a response from your target audience.

Also remember to avoid …

Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

Neutral names: Is your name too safe or too boring? While you don’t want to choose an obscure or difficult name, you also don’t want to overcorrect and select a name that simply doesn’t excite consumers. A dull name means that you won’t stand out in a sea of competitors, putting you at a disadvantage from the start.

Picture What Your Brand is

A great manufacturing name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a brand to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

Do you see how this simple name combines with a super simple logo and creates something great? It’s going to look even better on the outside of your building.

Get in the Work First

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Once you’ve decided on a few name ideas, you’ll want to get unbiased feedback. It’s great that you and your team are excited about your business name ideas, but general audience approval is an encouraging way to know that you’ve found a name that will truly help you succeed. Positive feedback via audience testing can indicate that your name resonates well and properly aligns with your target audience. While objectively there are no “perfect” names, vetting your shortlist of business name ideas against each other with an unbiased group will provide you valuable information that will help you make a final decision with confidence.

Learn the three additional critical validation steps – discover how to pick a business name.

Turning it All Around

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get manufacturing name ideas (quickly and easily), and create strong brands by launching naming contests to engage hundreds of naming experts as you’re guided through our agency-level naming process, or explore our hand-picked collection of premium names available for immediate purchase.

Manufacturing Brand Domains for Sale

A very intriguing name for your brand that sounds fun but also short and sweet. It’s a made up name, but it’s going to be great for your business.

Playing on the word manufacturing all on its own, this name is one that’s simple but also really sleek and stylish, especially with the logo.

View our full list of manufacturing brand domains for sale.

Insights from 17,000+ Naming and Branding Projects

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