Insights from 18,000+ Naming and Branding Projects

How to Name Your Venture Capital Fund

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Great names preframe a brand experience, attract attention, get remembered, connect with an audience, and facilitate buzz, referrals, and sales. Your company name can be a true communication asset, helping you reach key business goals – and we’re not just talking about abstract goals like the development of brand recognition over time:

When the owners of a venture capital fund use a great name, they are likely to attract more customers from networking events than their competition who is using a flat, uninteresting name.  And no one wants to be the business that causes this awkward situation:

“Hey, where did you invest your money? I’d love to do the same!”

“Oh, this. I was able to check a range of different options for investment. Over at … oh, I can remember the name right now.”

With this in mind, follow these guidelines to develop your own amazing fund name ideas and finding a great name that will help you succeed:   

Start By Planning the End

You are launching a VC company, and you’re struggling to find the right name. The first step is to hone the creative process. Start by thinking about the brand that you’re trying to build, and determine some core concepts essential to the success of your fund.

Typically, founders choose venture capital fund name ideas that connect with the business owners they invest in. A VC fund focusing on tech startups might mimic that industry’s tone with a short punchy name; while, a VC firm in the medical space would likely focus on stronger, timeless option.

Ask yourself, What do I want people to know about my venture capital fund immediately?

Here are some common answers:

  • It is High-end
  • It is Modern
  • It is Unique
  • It is Fun

Deciding which direction works best for your company will give you a sharp focus and help you develop a name (and a brand) that will support your success.  

Light Chain Capital, a winning name from one of the many Squadhelp Venture Capital Fund Naming Contests, is a great example of a sleek and stylish name that’s all about where you’re going to get in the future, and what your venture capital fund is all about.  

Create a Set Direction

Now that you’ve decided on a central direction, create a one or two sentence project statement to keep your naming efforts laser focused. Here are some examples:

  • We need a name that encourages customers to invest and drives them to check out the options.
  • We need a name that’s descriptive about what kind of funds we really have available.
  • We need a name that puts us in line with the current options, but shows why we’re above.
  • We need a name that’s strong and vibrant, as well as modern and ready for anything.

A lot of companies dive into their naming project head first without taking the appropriate time to set the stage for success, hoping that “creativity” and “inspiration” will swoop in and provide an amazing outcome. After 15,000 naming projects, developing hundreds of venture capital fund name ideas, we believe strongly in a more systemic and strategic approach.

This is an example of a name that you can easily see what it’s going to do for you. The project statement that resulted in the brand name probably read something like this: We’re looking for a name that’s all about what our company is able to do and how it can improve your finances.

Push Your Inspiration

Now it’s time to put pen to paper (fingers to keyboard … stylus to tablet). However you like to work, it’s time to brainstorm ideas.

Research your competition – Understanding the funds you’re competing against is an important aspect of developing effective company name ideas. One of the major decisions you’ll want to make when naming your business is, Do I want to fit in or stand out from the venture capital fund industry?

Develop an Inspiration Deck – You can find inspiration for your fund name ideas in so many places. Take a drive around town writing down your favorite names that you find, get a list of successful brands across any industry you can image using your go-to search engine, or explore winning business names ideas from crowdsourced branding contests. Building a list of inspiration is a well respected copywriting technique, and it will certainly help you develop great business name ideas as well.

When searching through venture capital fund name ideas, you might be surprised and inspired by an outside the box approach like Finsight. It’s all about a final stage where you can get the insight for your fund investments.

What it Needs to Run

From a technical naming standpoint there are some important principles that you want to keep in mind:

Is it easy to say? Unfortunately, you may have to pass on a meaningful name if it’s difficult to say. For example, the iae vowel construct of the Latin word patriae (country) could cause much confusion if used in a business name.

Is it easy to hear? Test your name by calling a friend and saying, “I’m thinking about [insert name] as the name of my business. What do you think?” If there is a long pause or the reply is “What’s the name again?” You might have an issue.

Is it easy to spell? Simple misspellings such as Lyft, Flickr, Xero can work really well for a brand. But names that are very hard to spell will hinder your marketing and communication efforts.

Is it appealing?  Is your name pleasant to see and hear? Many times, in a quest to be unique or edgy, companies will select a name that lacks appeal with the target market. Consumers should like how your name looks and sounds. If they do, it’s much more likely that they’ll want to learn more about your business and talk to friends about your brand.

Is it remarkable?  Is your name memorable, and does it start conversations? Today’s average consumer is constantly bombarded by companies and products vying for their attention and business.

Is it evocative? Is your name emotional, experiential, descriptive, elegant, witty? A name should inspire a response from your target audience.

Also remember to avoid …

Obscure names: Can your name only be understood by a few people? Don’t go for an obscure name that only a handful of your target audience will be able to recall quickly. While a small number of your customers may appreciate an obscure name that only they understand, the rest will be confused and move on.

Neutral names: Is your name too safe or too boring? While you don’t want to choose an obscure or difficult name, you also don’t want to overcorrect and select a name that simply doesn’t excite consumers. A dull name means that you won’t stand out in a sea of competitors, putting you at a disadvantage from the start.

Picture Your End Result

A great fund name will always be less appealing than your competition’s mediocre brand. It’s very hard to look at a list of names and get excited about them. One, two, or three words on a page can often feel flat.

The ability to bring a company to life in your mind is critical to the naming process. Imagine the story. Visualize the logo. See it on your products and packaging. Without envisioning your brand, you’ll have trouble getting behind any of the business name ideas that you’ve generated.

A sleek name that includes a super unique logo, this is a place that you’ll want to invest as soon as you see it.

Put in the Right Effort

Developing business name ideas is only the beginning of the process. There are four important name validation steps that you’ll definitely want to complete before deciding on your business name:

Running into legal issues after finally deciding on a business name can be devastating to your business. In order to reduce your risk of run-ins with another company’s legal teams or issues with Trademark filing, it is important to check for Trademark Risk before making a final decision on your name. consider that you may be infringing on someone else’s trademark. Depending on your experience with the Trademark process, you can perform this due diligence of your own. However, it’s often best, especially when the consequence could be a receiving a cease-and-desist letter, to have your potential business name ideas checked out by a licensed professionals.

Learn the three additional critical validation steps – discover how to pick a business name.

What You’ll Need Next

Follow this tested process to create a business name that will become a true asset for years to come. Take the time to set the foundation for your project, develop great ideas, and validate there usability – and you’ll find a name that will attract attention, make connections, get remembered, and increase your bottom line.

Squadhelp is a one-of-a-kind platform where entrepreneurs and marketers get venture capital fund name ideas (quickly and easily), and create strong brands by launching naming contests to engage hundreds of naming experts as you’re guided through our agency-level naming process, or explore our hand-picked collection of premium names available for immediate purchase.

Venture Capital Fund Domains for Sale

You’ll get focus and the right spark to get you started in the right direction with this company that includes a sleek and simple logo.

This name plays on the growth and advanced support that you’re going to get with the right venture capital fund.

View our full list of venture capital fund domains for sale.

Insights from 18,000+ Naming and Branding Projects

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