How to Use Twitter for e-Commerce Marketing

Twitter is considered to be one of the best platforms for every marketer around and with over 285 million users every month plus more than 500 million Tweets daily, this social media platform definitely allows any business to easily and closely keep track of their customers and prospects; this can also help marketers communicate regularly with their customers or prospects while simultaneously driving more sales in.


Though Twitter may be extremely helpful for a lot of marketers, this social media platform is a gold mine for e-commerce businesses; if you already know how to navigate smoothly through Twitter to your advantage, you can simply convert this into your primary revenue generating channel for all of your e-commerce business. Keep in mind that it is not just about knowing the features that the platform can provide, but it is more of taking advantage of those features to bring more value into the business.


Here are a few ways on how to utilize Twitter for successful e-commerce marketing:


  • For Customer Support


If you are an e-commerce merchant, you will need to consider that Twitter will be your public department for complaints. In this day and age,  people do not fill out those comment sheets or cards like before, nor do they still send irate emails to a business’ or a company’s complaint department. These people simply go on Twitter and complain there, and since it is considered as the modern-day complaint department, it has a positive side to it since this often results in immediate action. This is also faster compared to sending emails, plus, it is more public and easy to track.


  • Mentions and Retweets Help


With Twitter, e-commerce businesses can easily cultivate one’s credibility and develop social capital by simply passing (retweeting) someone else’s Tweet to your followers. This simple practice will allow others to retweet your content; plus, you can also mention others in your tweets by just adding their usernames to the Tweet.


  • Establish a Brand-centered Profile


Keep in mind that your profile consists of your important details, cover images, as well as your avatar; this simple area should automatically tell the story of your business in just a single glance so make sure to thoroughly choose the visuals that will best represent your business and its goals. For the bio, make a clear and succinct bio where you will describe your company in a hundred and sixty characters or less. Include the services you offer and what kind of products you sell, plus, add a link that leads to your official website.


  • Be Mindful of your Niche


Take a break and look at what your competitors are doing; check out the things that they are sending out to their customers and make use of Twitter’s built-in function for easy searching. Using this function will allow you to see who is responding to their Tweets which will give you a good idea of what things work and what doesn’t. Additionally, you can also make use of Twitter’s search by looking at hashtags or keywords that correlate to your niche. This will allow you to see who is frequently showing up when it comes to specific topics or what kinds of issues arise regularly.



Managing a Twitter account can be just as tedious as managing your own website; it is also tough work but all your efforts will definitely pay off once you have mastered the functions of Twitter and how to navigate through the platform – once you have every necessary knowledge about this, you can easily increase your sales while strengthening your online community.